{"id":21425,"date":"2020-01-28T16:19:37","date_gmt":"2020-01-28T16:19:37","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/augmented-reality"},"modified":"2026-06-26T19:22:53","modified_gmt":"2026-06-26T19:22:53","slug":"augmented-reality","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/augmented-reality","title":{"rendered":"Augmented reality"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-14819 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/37-5.jpg\" alt=\"augmented reality\" width=\"300\" height=\"300\" \/><strong>Definition:<\/strong><\/p>\n<p><strong>Augmented reality<\/strong> (abbreviated as <strong>AR<\/strong>) is a type of technology that combines elements of the real world with computer-generated information, creating a composite view for the user. Through an augmented reality system, a virtual scene is superimposed on the real scene the user is observing, adding additional information that enriches the user&#8217;s perception of the environment.<\/p>\n\n<h2>Augmented Reality Applications<\/h2>\n<p>Augmented reality is used in a variety of fields, including:<\/p>\n<ul>\n<li><strong>Entertainment<\/strong>: Games and applications that integrate virtual elements into the real environment.<\/li>\n<li><a href=\"https:\/\/www.arimetrics.com\/en\/digital-marketing-agency-spain\"><strong>Digital marketing<\/strong><\/a>Tools that allow consumers to interact with products in an innovative way.<\/li>\n<li><strong>Military training<\/strong>: Simulations that enhance the training of soldiers in a controlled environment.<\/li>\n<li><strong>Engineering design<\/strong>: Visualization of models and prototypes in the context of the real world.<\/li>\n<li><strong>Robotics<\/strong>: Improving human-robot interaction by overlaying useful information in real time.<\/li>\n<li><strong>Other industries<\/strong>: AR also finds applications in medicine, education, tourism and more.<\/li>\n<\/ul>\n<h2>Examples of AR<\/h2>\n<p>Augmented reality is used in a variety of applications and industries. Here are some examples:<\/p>\n<ul>\n<li><strong>Google Maps<\/strong> uses augmented reality to overlay addresses and points of interest in the real environment through the device&#8217;s camera.<\/li>\n<li><strong>Pok\u00e9mon GO<\/strong> is a popular augmented reality game that allows players to capture virtual creatures in the real world using their mobile devices.<\/li>\n<li><strong>IKEA<\/strong> has developed applications that allow users to visualize how furniture would look in their home before buying it.<\/li>\n<li><strong>Google Lens<\/strong> is a tool that uses augmented reality to identify objects, translate text and provide information about what is being viewed through the device&#8217;s camera.<\/li>\n<li><strong>Snapchat <\/strong>uses augmented reality filters that allow users to add virtual effects to their photos and videos, such as dog ears or virtual makeup.<\/li>\n<li><strong>Assemblr <\/strong> allows users to create 3D content and then view it in augmented reality through their mobile devices.<\/li>\n<li><strong>Microsoft HoloLens <\/strong>allows users to interact with holograms in their real environment, used in design, education and medical applications.<\/li>\n<\/ul>\n<h2>Advantages of Augmented Reality<\/h2>\n<p>Augmented reality offers a number of advantages in multiple sectors. Some of them are presented below:<\/p>\n<ul>\n<li><strong>Improved user experience<\/strong>: Augmented reality provides more immersive and engaging interactions, which can increase user satisfaction.<\/li>\n<li><strong>Contextual information<\/strong>: Allows overlaying relevant information in real time, improving decision making by providing additional data at the right time.<\/li>\n<li><strong>Training and education<\/strong>: Facilitates hands-on learning and training through interactive simulations that allow users to practice in a safe environment.<\/li>\n<li><strong>Increased efficiency<\/strong>: In industrial environments, augmented reality can provide visual instructions that help workers complete tasks faster and with fewer errors.<\/li>\n<li><strong>Innovative marketing<\/strong>: Brands can create more effective and memorable marketing campaigns by offering interactive experiences that capture consumer attention.<\/li>\n<li><strong>Improved accessibility<\/strong>: Augmented reality can make information more accessible to people with disabilities by providing visual and auditory descriptions that improve comprehension.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Augmented reality<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Augmented reality?<\/summary>\n<p>Definition: Augmented reality (abbreviated as AR ) is a type of technology that combines elements of the real world with computer-generated information, creating a composite view for the user. Through an augmented reality system, a virtual scene is superimposed on the real scene the user is observing, adding additional information that enriches the user&#x27;s perception of the environment. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Augmented reality used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Augmented reality related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Augmented reality?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/augmented-reality#definedterm\",\n      \"name\": \"Augmented reality\",\n      \"description\": \"Definition of Augmented reality in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/augmented-reality#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Augmented reality?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: Augmented reality (abbreviated as AR ) is a type of technology that combines elements of the real world with computer-generated information, creating a composite view for the user. 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