{"id":21405,"date":"2020-01-28T17:50:08","date_gmt":"2020-01-28T17:50:08","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/online-advertising"},"modified":"2026-05-11T22:57:12","modified_gmt":"2026-05-11T22:57:12","slug":"online-advertising","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/online-advertising","title":{"rendered":"Online Advertising"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"wp-image-23006 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/online-advertising-1.jpg\" alt=\"Online Advertising\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/online-advertising-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/online-advertising-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition:<\/strong><\/p>\n<p><em> <strong>Online advertising <\/strong><\/em>consists of the placement of persuasive advertisements and messages in time or space acquired in any of the media by commercial enterprises, non-profit organizations, government agencies and individuals seeking to inform and \/ or persuade members of a particular target market or public about their products, services, organizations or ideas.<\/p>\n<p>This type of advertising has undergone constant evolution since the appearance of the Internet, and is a fundamental medium in what is called online marketing. Within it we find ads in search engines, ads in Display networks, ads in Social Networks &#8230;<\/p>\n\n<h2 class=\"indexed\"><span class=\"heading_text\">Online Advertising Media<\/span><\/h2>\n<p>Some of the most used media in advertising are:<\/p>\n<ul>\n<li>Social Networks: Most of them have targeted advertising systems aimed at their users:<a href=\"https:\/\/www.arimetrics.com\/en\/facebook-ads-agency-spain\"> Facebook Ads,<\/a>Twitter Ads, LinkedIn Ads&#8230;<\/li>\n<li>Search engines: Both Bing, <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/yahoo\">Yahoo<\/a> and Google have their own advertising systems, offering ads both in their search results (search network advertising), and in their network of partner sites<a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/display-advertising\">(display advertising).<\/a><\/li>\n<li>Email Marketing: sending communications via email to users of certain lists.<\/li>\n<\/ul>\n<h2 class=\"indexed\"><span class=\"heading_text\">Online Advertising Targeting<\/span><\/h2>\n<p>The results of any advertising campaign are directly conditioned by the quality of the segmentation. It is not enough to send a message to a target audience, but to impact them at the moment in which there is already the will to contract the product or service that the seller offers and the user demands.<\/p>\n<h2>Frequently asked questions about Online Advertising<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Online Advertising mean in digital marketing?<\/summary>\n<p>Online Advertising refers to the concept described in this glossary entry: Definition: Online advertising consists of the placement of persuasive advertisements and messages in time or space acquired in any of the media by commercial enterprises, non-profit organizations, government agencies and individuals seeking to inform and \/ or persuade members of a particular target market or public about their products, services, organizations or ideas. This type of advertising has undergone constan It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Online Advertising?<\/summary>\n<p>Teams should review Online Advertising when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Online Advertising used in a digital strategy?<\/summary>\n<p>Online Advertising is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Online Advertising?<\/summary>\n<p>A common mistake is using Online Advertising too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/online-advertising#definedterm\",\n      \"name\": \"Online Advertising\",\n      \"description\": \"Definition of Online Advertising in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/online-advertising#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Online Advertising mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Online Advertising refers to the concept described in this glossary entry: Definition: Online advertising consists of the placement of persuasive advertisements and messages in time or space acquired in any of the media by commercial enterprises, non-profit organizations, government agencies and individuals seeking to inform and \/ or persuade members of a particular target market or public about their products, services, organizations or ideas. 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