{"id":21397,"date":"2020-01-28T17:38:27","date_gmt":"2020-01-28T17:38:27","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/affiliate-program"},"modified":"2026-05-11T22:29:36","modified_gmt":"2026-05-11T22:29:36","slug":"affiliate-program","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/affiliate-program","title":{"rendered":"Affiliate Program"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad wp-image-22887 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/affiliate-program.jpg\" alt=\"Affiliate program\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/affiliate-program.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/affiliate-program-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>An <strong style=\"font-style: inherit;\">affiliate program<\/strong> is an affiliate marketing system based on the creation of links to third-party products or services for which a commission is obtained for each sale that has arisen from this.<\/p>\n<p>It is a way both to reach more audience your products or services and to carry out a beneficial or commercial activity for the owner of these and for the person who performs them. The commission per click varies depending on the type of sector to which what is being advertised belongs.<\/p>\n\n<h2><strong>How to make an affiliate program<\/strong><\/h2>\n<p>First, look for the ideal affiliate for our product based on niche market and <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/audience\">audience.<\/a><\/p>\n<p>The person in charge of promoting these links and contents must be the right one to the product we are offering. The <strong>affiliate&#8217;s audience<\/strong> must be the same or similar to ours for the campaign to work in both directions.<\/p>\n<p>Choosing the right product will also be fundamental. As a result of <strong>this type of program,<\/strong>the product or business that is being promoted will reach more audiences. That is why it is very important to know with which or what will reach more users.<\/p>\n<p>Choosing the networks where we will implement it cannot be overlooked. This also depends directly on the audience named above. Depending on the product that is going to be offered and the type of company that wants to make use of an affiliate program, our <strong>target<\/strong> will be in a different social network or channel.<\/p>\n<p>Finally, the campaign must be <strong>monitored.<\/strong> Once launched, the data provided by the link that is being promoted must be observed and collected. This will give us an aid to create future campaigns and know first-hand if the current one is working or giving correct results.<\/p>\n<h2><strong>Why Conduct an Affiliate Program Campaign<\/strong><\/h2>\n<p>Affiliate campaigns bring many benefits and results to brands. For example, making your products known to more digital users or gaining followers who are loyal as customers.<\/p>\n<p>We can in turn obtain a lot of data through this type of campaign. The affiliate receives a link that directs to the web and the journey that users make through the web we can know a lot of information thanks to <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/cookie\">cookies <\/a>until the conversion or transaction is made.<\/p>\n<p>&nbsp;<\/p>\n<h2>Frequently asked questions about Affiliate Program<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Affiliate Program mean in digital marketing?<\/summary>\n<p>Affiliate Program refers to the concept described in this glossary entry: Definition: An affiliate program is an affiliate marketing system based on the creation of links to third-party products or services for which a commission is obtained for each sale that has arisen from this.  How to make an affiliate program First, look for the ideal affiliate for our product based on niche market and audience. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Affiliate Program?<\/summary>\n<p>Teams should review Affiliate Program when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Affiliate Program used in a digital strategy?<\/summary>\n<p>Affiliate Program is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Affiliate Program?<\/summary>\n<p>A common mistake is using Affiliate Program too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/affiliate-program#definedterm\",\n      \"name\": \"Affiliate Program\",\n      \"description\": \"Definition of Affiliate Program in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/affiliate-program#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Affiliate Program mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Affiliate Program refers to the concept described in this glossary entry: Definition: An affiliate program is an affiliate marketing system based on the creation of links to third-party products or services for which a commission is obtained for each sale that has arisen from this.  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