{"id":21386,"date":"2020-01-28T17:13:28","date_gmt":"2020-01-28T17:13:28","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/power-bi"},"modified":"2026-06-26T20:59:42","modified_gmt":"2026-06-26T20:59:42","slug":"power-bi","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/power-bi","title":{"rendered":"Power BI"},"content":{"rendered":"<p><strong style=\"font-size: 16px; font-style: normal;\"><img decoding=\"async\" class=\"boxpad wp-image-14784 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/power_bi-1.jpg\" alt=\"power bi\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/power_bi-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/power_bi-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>Power BI is a free cloud-based business analytics and data visualization service. Built into the Microsoft Office 365 productivity suite, this <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/business-intelligence\">Business Intelligence (BI)<\/a>tool lets you monitor the health of a business through a live <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/dashboard\" rel=\"alternate\">dashboard,<\/a> create interactive reports with <strong>Power BI Desktop,<\/strong> and access data anywhere with native mobile apps.<\/p>\n\n<h2>Power BI features<\/h2>\n<p>Power BI includes both a downloadable desktop program and a cloud service, each of which offers different but overlapping capabilities, as well as a mobile app for iOS, Android, and Windows that let you view Power BI reports and dashboards.<\/p>\n<p>It currently has more than 5 million users and is used by more than 200,000 companies. It is widely used in <a href=\"https:\/\/www.arimetrics.com\/agencia-analitica-web\">web analytics agencies<\/a> and companies specialized in Business Intelligence.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"indexed\"><span id=\"como-funciona-power-bi\" class=\"anchor\"><\/span><span class=\"heading_text\">How Power BI works<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-21387\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/powerbi_ejemplo.png\" alt=\"Power BI example\" width=\"400\" height=\"305\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/powerbi_ejemplo.png 400w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/powerbi_ejemplo-300x229.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Power BI is a <strong>free tool with monthly updates<\/strong> and a wealth of technical information available from your website. Its simple use also does not require prior learning to start sharing and managing queries. The possibility of sharing the relevant data with the entire team and consulting the BI panels in real time allows to solve with greater solvency any setback that arises to the company.<\/p>\n<p>Power BI is a tool with a Microsoft Office-style interface, intuitive enough for users familiar with database and Microsoft Suite programs, and various menus.<\/p>\n<p>It allows you to create and share dashboards and reports and share.<\/p>\n<p>In the top menu we can select options such as<\/p>\n<ul>\n<li>Data collection<\/li>\n<li>Edit queries<\/li>\n<li>Create Visual<\/li>\n<li>Add buttons, images, shapes<\/li>\n<li>Manage relationships between tables<\/li>\n<li>Create measures<\/li>\n<li>Publish dashboard<\/li>\n<\/ul>\n<p>In the menu on the side you can select:<\/p>\n<ul>\n<li>Views<\/li>\n<li>Values<\/li>\n<li>Filters<\/li>\n<li>Fields<\/li>\n<\/ul>\n<p>Once the data is modeled, the visualizations can be easily generated, for which you only have to select the metrics and dimensions to be displayed, and drag the type of data that you want to show in the report.<\/p>\n<h2 class=\"indexed\"><span class=\"heading_text\">Power BI components<\/span><\/h2>\n<p>Power BI consists of a Windows desktop app called Power BI Desktop, an online service called Power BI, and a set of apps for iOS and Android devices.<\/p>\n<p>These three components allow the user to create visualizations from data obtained from different sources, share and visualize the data from different devices.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"indexed\"><span id=\"flujo-de-trabajo-en-power-bi\" class=\"anchor\"><\/span><span class=\"heading_text\">Workflow in Power BI<\/span><\/h2>\n<p>The Power BI <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/workflow\">workflow<\/a> follows the following order:<\/p>\n<ol>\n<li>In <strong>Power BI Desktop,<\/strong> data is obtained through the different existing connectors<\/li>\n<li>Data is crossed and data visualizations and reports are generated<\/li>\n<li>Reports and visualizations are published through the <strong>Power BI service<\/strong><\/li>\n<li>Different users can consult these reports through<strong> apps<\/strong> on their Android and iOS mobiles.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 class=\"indexed\"><span class=\"heading_text\">Where to get Power BI<\/span><\/h2>\n<p>Microsoft offers free downloads of the following for Power BI:<\/p>\n<ul>\n<li>Microsoft Power BI Desktop<\/li>\n<li>Microsoft Power BI Mobile<\/li>\n<li>Microsoft On-Premises Data Gateway<\/li>\n<li>Microsoft Power BI For Excel Publisher<\/li>\n<li>Publish reports to local storage with power BI report server<\/li>\n<li>Microsoft Power BI Report Builder<\/li>\n<\/ul>\n<p>All of these Power BI components can be obtained directly from the Microsoft web:<\/p>\n<p><a href=\"https:\/\/powerbi.microsoft.com\/es-es\/downloads\/\" target=\"_blank\" rel=\"noopener\">https:\/\/powerbi.microsoft.com\/es-es\/downloads\/<\/a><\/p>\n<h2>Frequently asked questions about Power BI<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Power BI?<\/summary>\n<p>Definition: Power BI is a free cloud-based business analytics and data visualization service. Built into the Microsoft Office 365 productivity suite, this Business Intelligence (BI) tool lets you monitor the health of a business through a live dashboard, create interactive reports with Power BI Desktop, and access data anywhere with native mobile apps. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Power BI used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Power BI related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Power BI?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/power-bi#definedterm\",\n      \"name\": \"Power BI\",\n      \"description\": \"Definition of Power BI in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/power-bi#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Power BI?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: Power BI is a free cloud-based business analytics and data visualization service. 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