{"id":21355,"date":"2020-01-28T15:39:31","date_gmt":"2020-01-28T15:39:31","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/pinterest"},"modified":"2026-05-11T22:58:54","modified_gmt":"2026-05-11T22:58:54","slug":"pinterest","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/pinterest","title":{"rendered":"Pinterest"},"content":{"rendered":"<p><strong style=\"font-size: 16px; font-style: normal;\"><img decoding=\"async\" class=\"boxpad wp-image-14754 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/pinterest-1.jpg\" alt=\"pinterest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/pinterest-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/pinterest-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p><strong>Pinterest<\/strong> is a social network for the exchange of visual elements whose style is based on a &#8220;virtual board&#8221;, where users share their<strong> &#8220;pins&#8221;,<\/strong>that is, images or videos, grouped by themes, so that people can view them according to their interests.<\/p>\n\n<h2>Origin and evolution of Pinterest<\/h2>\n<p><a href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> was founded by <em>Ben Silbermann<\/em>, <em>Paul Sciarra<\/em> and <em>Evan Sharp<\/em> in March 2010. The initial goal was to create a platform that would help users discover and share visual content. Pinterest quickly gained popularity, allowing users to organize their interests more effectively and intuitively. Today, Pinterest has more than 100 million active users, making it one of the most popular online platforms for finding and sharing images and videos.<\/p>\n<h2>How Pinterest works<\/h2>\n<p>Its mechanics are very simple: when you register you create a profile with your personal information and within it you can publish planks, in the purest style of &#8220;wall cork&#8221;, about the topics you specify to hang your pins on them. People who like your content will be able to &#8220;pin&#8221; it, that is, share it and you can even create collaborative boards managed by several users.<\/p>\n<p>It is a very useful tool to collect and organize ideas for projects, home inspiration, fashion and much more.<\/p>\n<h2 class=\"indexed\"><span class=\"heading_text\">Pinterest Utilities<\/span><\/h2>\n<p>Within the field of digital marketing Pinterest has become a widely used platform, its growing popularity and its multiple utilities have made this social network a highly recommended idea for all Social Media Marketing strategies. Among all the functionalities offered by this network we highlight the ideas:<\/p>\n<ul>\n<li><b>Look for inspiration: <\/b>probably the most sought after utility through Pinterest, the way it organizes its contents and that these are increasingly numerous propitiate it to be an ideal place to find ideas and do &#8220;brainstorming&#8221;.<\/li>\n<li><b>Promote your brand: <\/b>If your company works <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/visual-marketing\">visual marketing<\/a>, Pinterest is your place. The social network allows you to create company profiles through which to win potential customers, be in contact with users and generate engagement.<\/li>\n<li><b>Improves organic positioning: <\/b>Pinterest is ideal for improving <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">SEO <\/a>since through your business profile you can redirect relevant traffic to your website. One of the best ways to do this is to link the pins you post to the products in your store or eCommerce.<\/li>\n<li><b>Source of information: <\/b>thanks to Pinterest you can be aware of the news that appear in your business sector and know data about the type of consumers.<\/li>\n<\/ul>\n<h2>How to optimize Pinterest<\/h2>\n<p>Some of the recommendations to have a successful account on Pinterest are:<\/p>\n<ul>\n<li><strong>Optimize the profile<\/strong>. It should be complete and up-to-date, with a clear and professional portrait and an attractive biography for users.<\/li>\n<li><span style=\"font-size: 16px;\"><strong>Create quality content<\/strong> that is attractive and relevant to users interested in the same topic.<\/span><\/li>\n<li><strong>Use hashtags<\/strong> so that other users can find the posts more easily.<\/li>\n<li><strong>Engage with other users<\/strong>. Follow people with similar interests, like their pins, comment on their posts, and repine content from others to show appreciation for their work.<\/li>\n<li><strong>Promote pins<\/strong> by sharing them on social media, such as Twitter and Facebook, or even using paid advertising campaigns if more exposure is desired.<\/li>\n<li><strong>Analyze performance<\/strong>. Use analytics tools to see what content works best.<\/li>\n<li><strong>Join related group boards<\/strong>. This will allow you to increase engagement with other users who share those same interests and make the pins seen by a wider audience.<\/li>\n<li><strong> Be creative<\/strong>, without fear of experimenting with different types of content, formats and strategies to see what works best.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Pinterest<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Pinterest mean in digital marketing?<\/summary>\n<p>Pinterest refers to the concept described in this glossary entry: Definition: Pinterest is a social network for the exchange of visual elements whose style is based on a &quot;virtual board&quot;, where users share their &quot;pins&quot;, that is, images or videos, grouped by themes, so that people can view them according to their interests.  Origin and evolution of Pinterest Pinterest was founded by Ben Silbermann , Paul Sciarra and Evan Sharp in March 2010. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Pinterest?<\/summary>\n<p>Teams should review Pinterest when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Pinterest used in a digital strategy?<\/summary>\n<p>Pinterest is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Pinterest?<\/summary>\n<p>A common mistake is using Pinterest too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/pinterest#definedterm\",\n      \"name\": \"Pinterest\",\n      \"description\": \"Definition of Pinterest in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/pinterest#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Pinterest mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Pinterest refers to the concept described in this glossary entry: Definition: Pinterest is a social network for the exchange of visual elements whose style is based on a \\\"virtual board\\\", where users share their \\\"pins\\\", that is, images or videos, grouped by themes, so that people can view them according to their interests.  Origin and evolution of Pinterest Pinterest was founded by Ben Silbermann , Paul Sciarra and Evan Sharp in March 2010. It gives teams a shared vocabulary for analysing digital projects.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"When should teams pay attention to Pinterest?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Teams should review Pinterest when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How is Pinterest used in a digital strategy?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Pinterest is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is a common mistake when interpreting Pinterest?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"A common mistake is using Pinterest too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Pinterest is a social network for the exchange of visual elements whose style is based on a &#8220;virtual board&#8221;, where users share their &#8220;pins&#8221;,that is, images or videos, grouped by themes, so that people can view them according to their interests. Origin and evolution of Pinterest Pinterest was founded by Ben Silbermann, Paul Sciarra [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[37,410],"class_list":["post-21355","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-redes-sociales","encyclopedia-tag-social-networks"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21355"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}