{"id":21337,"date":"2020-01-28T15:06:26","date_gmt":"2020-01-28T15:06:26","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/paypal"},"modified":"2026-05-11T22:58:11","modified_gmt":"2026-05-11T22:58:11","slug":"paypal","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/paypal","title":{"rendered":"PayPal"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-14738 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/PayPal-1.jpg\" alt=\"PayPal\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/PayPal-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/PayPal-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>PayPal is an American company that operates secure online payment methods. For the guarantees it offers, it is one of the most used platforms in electronic commerce, but also for sending money between individuals. The main advantage of PayPal is that it does not share bank or personal data with sellers, so it is an ideal form of payment when there are doubts about the legality of an eCommerce.<\/p>\n\n<h2>Advantages of PayPal<\/h2>\n<p>Its reputation as one of the most secure money exchange platforms is based on the following features:<\/p>\n<ul>\n<li>It uses advanced technology to encode transactions.<\/li>\n<li>It carries out controls against fraud that includes surveillance against possible identity theft.<\/li>\n<li>They offer protection to the buyer and refund the money if you do not receive the product you have ordered or it does not match the description on the page. This refund includes shipping costs.<\/li>\n<\/ul>\n<p>It is a payment system used by more than 277 million people worldwide, according to data from the company itself.<\/p>\n<h2 class=\"indexed\"><span class=\"heading_text\">Origen de PayPal<\/span><\/h2>\n<p>PayPal was founded in 1998 under the name Confinity in Palo Alto ( California), home to many of the companies that emerged at that time in Silicon Valley. In the beginning, it was more dedicated to money transactions via PDA, small electronic agendas widely used before the expansion of <em>smartphones.<\/em><\/p>\n<p>The company, created by Max Levchin, Peter Thiel, Luke Nosek and Ken Howery, merged in March 2000 with X.com, an online banking company founded by billionaire <strong>Elon Musk<\/strong> (Tesla&#8217;s father). It was then renamed PayPal. Its users grew exponentially in those first months thanks to an aggressive marketing campaign and eBay decided to buy it in October 2002, when it was already the platform used by half of its customers.<\/p>\n<p>Until the time of the purchase, PayPal had been listed on <strong>the New York Stock Exchange, <\/strong>specifically on the <strong>Nasdaq <\/strong>electronic market. He returned to the stock market in July 2015, after his breakup with eBay.<\/p>\n<p>Although for years it has had a monopoly on secure internet payment, it currently faces competition from <em>contactless<\/em> systems and platforms developed by major banks.<\/p>\n<h2>How PayPal works<\/h2>\n<p>Getting started with PayPal is very simple. On the buyer&#8217;s side, it is enough to create an account linked to a credit card, a bank account or both. When confirming a payment in an e-commerce, it is enough to enter the email and password used to register the profile.<\/p>\n<p>The seller, on the other hand, must create a business account in which he can customize all the services he requires to start his business. PayPal allows you to integrate your payment gateway directly into a <a href=\"https:\/\/www.arimetrics.com\/en\/web-analytics-agency-spain\">website <\/a>or accept invoices by e-mail if you do not have a web page.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21338 size-large\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/como-funciona-paypal-1024x492.png\" alt=\"How PayPal works\" width=\"1024\" height=\"492\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/como-funciona-paypal-1024x492.png 1024w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/como-funciona-paypal-300x144.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/como-funciona-paypal-768x369.png 768w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/como-funciona-paypal-1536x738.png 1536w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/como-funciona-paypal.png 1561w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2 class=\"indexed\"><span class=\"heading_text\">PayPal Rates<\/span><\/h2>\n<p>The prices that a seller must pay for facilitating the use of PayPal is one of the main criticisms that is made to the company in the e-commerce sector. It is, in addition, the reason why they are losing users in favor of other platforms, such as <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/stripe\">Stripe.<\/a><\/p>\n<p>The fees payable by a business owner are lower the higher the sales and consist of <strong>a percentage plus a small fixed amount per transaction.<\/strong> As of mid-2019, the rates were as follows.<\/p>\n<ul>\n<li>For businesses with a turnover of less than \u20ac2,500 per month \u2013 3.4% + \u20ac0.35 per transaction<\/li>\n<li>For businesses with a turnover between \u20ac2,500 and \u20ac10,000 per month \u2013 2.9% + \u20ac0.35 per transaction<\/li>\n<li>For businesses with a turnover between \u20ac10,000 and \u20ac50,000 per month \u2013 2.7% + \u20ac0.35 per transaction<\/li>\n<li>For businesses with a turnover between \u20ac50,000 and \u20ac100,000 per month \u2013 2.4% + \u20ac0.35 per transaction<\/li>\n<li>For businesses with a turnover of more than \u20ac100,000 per month \u2013 1.9% + \u20ac0.35 per transaction<\/li>\n<\/ul>\n<p>The use of PayPal is free for buyers of an e-commerce as long as currency conversion is not required and also for sending money within the European Union (EU) if a currency exchange is not necessary.<\/p>\n<h2>Frequently asked questions about PayPal<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does PayPal mean in digital marketing?<\/summary>\n<p>PayPal refers to the concept described in this glossary entry: Definition: PayPal is an American company that operates secure online payment methods. The main advantage of PayPal is that it does not share bank or personal data with sellers, so it is an ideal form of payment when there are doubts about the legality of an eCommerce. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to PayPal?<\/summary>\n<p>Teams should review PayPal when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is PayPal used in a digital strategy?<\/summary>\n<p>PayPal is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting PayPal?<\/summary>\n<p>A common mistake is using PayPal too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/paypal#definedterm\",\n      \"name\": \"PayPal\",\n      \"description\": \"Definition of PayPal in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/paypal#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does PayPal mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"PayPal refers to the concept described in this glossary entry: Definition: PayPal is an American company that operates secure online payment methods. The main advantage of PayPal is that it does not share bank or personal data with sellers, so it is an ideal form of payment when there are doubts about the legality of an eCommerce. It gives teams a shared vocabulary for analysing digital projects.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"When should teams pay attention to PayPal?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Teams should review PayPal when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How is PayPal used in a digital strategy?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"PayPal is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is a common mistake when interpreting PayPal?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"A common mistake is using PayPal too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: PayPal is an American company that operates secure online payment methods. For the guarantees it offers, it is one of the most used platforms in electronic commerce, but also for sending money between individuals. The main advantage of PayPal is that it does not share bank or personal data with sellers, so it is [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[987],"class_list":["post-21337","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-pagos-digitales"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21337"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}