{"id":21323,"date":"2020-01-28T14:41:36","date_gmt":"2020-01-28T14:41:36","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/virtual-page"},"modified":"2026-05-11T23:07:10","modified_gmt":"2026-05-11T23:07:10","slug":"virtual-page","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/virtual-page","title":{"rendered":"Virtual Page"},"content":{"rendered":"

\"Virtual<\/p>\n

Definition<\/strong>:<\/p>\n

A virtual page <\/strong><\/em>is a way to measure interactions on a website when a page is not automatically generated through standard javaScript code. It is an improvement in the measurement to detect interactions that are not collected by default in a web measurement tool.<\/p>\n\n

How virtual pages are measured<\/h2>\n

Normally in a web measurement a hit called page view is generated every time you change pages. Sometimes, this does not happen, either because a new html is not generated, or because an ajax-type call occurs that reloads content within the same page.<\/p>\n

In these cases, it is usually chosen to measure these interactions by launching a javaScript call that makes the web analytics<\/a> tool believe that a new page has been generated (when technically it could be said that it has not been so).<\/p>\n

 <\/p>\n

Cases in which a virtual page is used<\/span><\/h2>\n
    \n
  • In the final process of purchase in an online store.<\/li>\n
  • When submitting a form.<\/li>\n
  • Sites created with Ajax.<\/li>\n
  • Tabs within a web page.<\/li>\n<\/ul>\n

    Frequently asked questions about Virtual Page<\/h2>\n
    \n
    \nWhat does Virtual Page mean in digital marketing?<\/summary>\n

    Virtual Page refers to the concept described in this glossary entry: Definition : A virtual page is a way to measure interactions on a website when a page is not automatically generated through standard javaScript code. How virtual pages are measured Normally in a web measurement a hit called page view is generated every time you change pages. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n

    \nWhen should teams pay attention to Virtual Page?<\/summary>\n

    Teams should review Virtual Page when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n

    \nHow is Virtual Page used in a digital strategy?<\/summary>\n

    Virtual Page is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n

    \nWhat is a common mistake when interpreting Virtual Page?<\/summary>\n

    A common mistake is using Virtual Page too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n