{"id":21295,"date":"2020-01-28T11:59:15","date_gmt":"2020-01-28T11:59:15","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/odnoklassniki"},"modified":"2026-09-18T10:18:51","modified_gmt":"2026-09-18T10:18:51","slug":"odnoklassniki","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/odnoklassniki","title":{"rendered":"Odnoklassniki"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-79970 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/odnoklassniki-square.png\" alt=\"Odnoklassniki\" width=\"300\" height=\"300\" style=\"margin-top:0;\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/odnoklassniki-square.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/odnoklassniki-square-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Definition:<\/strong><\/p>\n<p><strong>Odnoklassniki<\/strong>, also known as OK or OK.ru, is a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/social-network\">social network<\/a> designed to connect people with friends, former classmates and family members, share content and participate in communities. Its Russian name, \u041e\u0434\u043d\u043e\u043a\u043b\u0430\u0441\u0441\u043d\u0438\u043a\u0438, means classmates.<\/p>\n\n<h2>How Odnoklassniki works<\/h2>\n<p>A person creates a profile and can search for contacts, follow posts or join groups. <strong>Profiles and the feed bring together activity from friends, communities and followed pages<\/strong>, according to each account&#8217;s settings and the platform&#8217;s recommendation systems.<\/p>\n<p>Content can receive comments and reactions and circulate among contacts or within communities. Its visibility depends on the options selected by the person publishing it and the service&#8217;s distribution rules.<\/p>\n<h2>Main Odnoklassniki features<\/h2>\n<p>OK&#8217;s tools combine communication, publishing and entertainment. Its main functions include:<\/p>\n<ul>\n<li><strong>Contacts and search:<\/strong> It enables people to find others and connect with friends, family members or former classmates.<\/li>\n<li><strong>Posts:<\/strong> It supports text, photographs, videos and other content that can receive comments and reactions.<\/li>\n<li><strong>Communities and pages:<\/strong> They bring together content around interests, organisations, brands or creators.<\/li>\n<li><strong>Messaging and calls:<\/strong> It provides private conversations and, depending on the device and availability, voice or video calls.<\/li>\n<li><strong>Video, live streams and music:<\/strong> It integrates audiovisual formats and entertainment options.<\/li>\n<li><strong>Gifts, games and applications:<\/strong> It includes cards, stickers, virtual gifts and experiences developed for the OK environment.<\/li>\n<\/ul>\n<h2>History of Odnoklassniki<\/h2>\n<p>Odnoklassniki was launched in 2006 by Albert Popkov as a service for reconnecting former classmates. Over time it expanded towards communication with friends and family, communities, entertainment and audiovisual content.<\/p>\n<p><strong>Odnoklassniki is currently part of the VK ecosystem but remains a separate service from <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/vkontakte\">VKontakte<\/a>.<\/strong> The two platforms share some markets and functions, but they have distinct products, communities and experiences.<\/p>\n<h2>Odnoklassniki reach<\/h2>\n<p>Odnoklassniki&#8217;s audience is concentrated particularly in Russia and other Russian-speaking markets. According to <a href=\"https:\/\/vk.company\/ru\/press\/releases\/12383\/\" target=\"_blank\" rel=\"noopener\">VK&#8217;s results for the second quarter of 2026<\/a>, the social network recorded an average of <strong>32.6 million monthly users in Russia<\/strong>.<\/p>\n<h2>Odnoklassniki governance<\/h2>\n<p>Odnoklassniki enables users to configure profile privacy and post visibility. Application permissions and the conditions governing data processing should also be reviewed. <strong>The availability of content, payments and functions may depend on the country, account, device and platform rules.<\/strong><\/p>\n<p>The <a href=\"https:\/\/ok.ru\/\" target=\"_blank\" rel=\"noopener\">official Odnoklassniki website<\/a> provides access to the service and its current functions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Odnoklassniki, also known as OK or OK.ru, is a social network designed to connect people with friends, former classmates and family members, share content and participate in communities. Its Russian name, \u041e\u0434\u043d\u043e\u043a\u043b\u0430\u0441\u0441\u043d\u0438\u043a\u0438, means classmates. How Odnoklassniki works A person creates a profile and can search for contacts, follow posts or join groups. Profiles and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":79972,"template":"","encyclopedia-tag":[410],"class_list":["post-21295","encyclopedia","type-encyclopedia","status-publish","has-post-thumbnail","hentry","encyclopedia-tag-social-networks"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media\/79972"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21295"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}