{"id":21283,"date":"2020-01-30T13:17:27","date_gmt":"2020-01-30T13:17:27","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/notoriety"},"modified":"2026-06-26T20:03:47","modified_gmt":"2026-06-26T20:03:47","slug":"notoriety","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/notoriety","title":{"rendered":"Notoriety"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad wp-image-22999 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/notoriety.jpg\" alt=\"Notoriety\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/notoriety.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/notoriety-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Definition:<\/strong><\/p>\n<p><b>Notoriety<\/b> in marketing is the concept that refers to the degree of knowledge that consumers have regarding a certain brand. When many users are aware that a brand exists, we say that the notoriety of this is high. In this way, notoriety also implies the ease with which a brand remains in the mind of the consumer.<\/p>\n<p>Notoriety is a very important concept for companies because the more notorious a brand is, the more present it will be in users when making a purchase decision. That is why a large part of the advertising strategies are not aimed at increasing the sales of a product or service but at improving the notoriety in the market of the brand, although it is true that in the long run this translates into greater economic benefits for the company.<\/p>\n\n<h2 class=\"indexed\"><span class=\"heading_text\">How to gain notoriety<\/span><\/h2>\n<p>Companies make great efforts to position their brand as high as possible in the minds of consumers, for this, they have the following options:<\/p>\n<ul>\n<li><b>Advertising:<\/b>it is the most direct and at the same time most classic way to achieve this goal, advertising seeks to surprise the viewer and constantly impact to leave the memory of our brand in their mind.<\/li>\n<li><b>Viral actions:<\/b>through <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/viral-marketing\">viral marketing<\/a> we can work real miracles in terms of notoriety and that is that there is nothing like word of mouth to expand among consumers.<\/li>\n<li><b>Brand awareness<\/b>: here comes not only that users know our brand, but how well they do it, the more information they have about us the better they can meditate on their purchase decisions, that is why it is necessary to design an adequate communication strategy so that customers know about our characteristics.<\/li>\n<li><b>Generate value for your customers:<\/b>if you get your brand to be valuable to your customers, they will not only remember it but also recommend it to their acquaintances and in this way<\/li>\n<li><b>Internet:<\/b>thanks to the Internet, the possibilities through which to gain notoriety have multiplied. Everyone is present on the internet and that is why search engine <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">positioning <\/a>and social media strategies are two basic pillars for obtaining notoriety.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Notoriety<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Notoriety?<\/summary>\n<p>Definition: Notoriety in marketing is the concept that refers to the degree of knowledge that consumers have regarding a certain brand. When many users are aware that a brand exists, we say that the notoriety of this is high. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Notoriety used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Notoriety related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Notoriety?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/notoriety#definedterm\",\n      \"name\": \"Notoriety\",\n      \"description\": \"Definition of Notoriety in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/notoriety#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Notoriety?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: Notoriety in marketing is the concept that refers to the degree of knowledge that consumers have regarding a certain brand. 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In this way, notoriety also implies the ease with which a brand remains in the mind [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[1104],"class_list":["post-21283","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-notoriety"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21283"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}