{"id":21259,"date":"2020-01-30T12:39:31","date_gmt":"2020-01-30T12:39:31","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/navigability"},"modified":"2026-05-11T22:55:53","modified_gmt":"2026-05-11T22:55:53","slug":"navigability","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/navigability","title":{"rendered":"Navigability"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad wp-image-22987 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/navigability.jpg\" alt=\"Navigability\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/navigability.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/navigability-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition<\/strong>:<\/p>\n<p><strong>Navigability<\/strong> is the simplicity with which a user can <strong>move<\/strong> through the whole of a<strong> website.<\/strong> They are all those features that allow users to move easily and intuitively. It is directly related to the <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/user-experience\">user experience<\/a> on the website and therefore should be a concept that every website owner must work to constantly improve. Together with web accessibility and <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/usability\">usability, <\/a>they make up the three main elements that determine the quality of a website.<\/p>\n\n<h2 class=\"indexed\"><span class=\"heading_text\">Components of navigability<\/span><\/h2>\n<p>The navigability of any website is determined according to 4 variables:<\/p>\n<ul>\n<li><b>Consistency:<\/b>implies that all the elements of your website form a logical set; this implies that the style must follow a pattern on each of the pages so that the user always has the feeling of being browsing the same website. A coherent website facilitates the learning process of the user, who becomes familiar with its elements before and it is easier for him to move through it.<\/li>\n<li><b>Web structure:<\/b>the internal structuring of any website is essential to optimize the user&#8217;s navigation process, the way in which the content is distributed must be equitable and logical. The better the classification of the contents of a website, the easier it will be for the user to find what they are looking for.<\/li>\n<li><b>Hierarchy<\/b>: that is, the way in which the content within our website is prioritized, in this way we can guide the user to navigate through those contents that are more important or on which more work has been done and thus, achieve greater relevance for our website and greater added value for the user of it.<\/li>\n<li><b>Location:<\/b>Visitors to our website must know at all times what part of the website is located. A very chaotic internal organization can generate discomfort in the user and that he is dislocated. To do this, the most advisable is an interface that indicates in an effective and simple way the position in which the user is within the whole of our website.<\/li>\n<\/ul>\n<h2 class=\"indexed\"><span id=\"importancia-de-la-navegabilidad\" class=\"anchor\"><\/span><span class=\"heading_text\">Importance of navigability<\/span><\/h2>\n<p><strong>Navigability<\/strong> is one of the factors directly related to the <strong>quality<\/strong> of our website and that will therefore determine the relationship that our users have with it. A good navigability increases the engagement of our customers, who feel more comfortable on our website and therefore more likely to browse it again. Navigability will also determine the<strong> efficiency of our conversions funnel,<\/strong>pages with poor navigability usually involve high abandonment rates, with the consequent opportunity cost in the form of lost sales. At the level of <a href=\"https:\/\/www.arimetrics.com\/agencia-seo-especialistas-posicionamiento\">positioning,<\/a>the greater the navigability of a website, the greater the chances that it will appear in the top positions of search engines. In conclusion, navigability is a concept that needs to be worked on if we want to achieve better results through our website.<\/p>\n<h2>Frequently asked questions about Navigability<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Navigability mean in digital marketing?<\/summary>\n<p>Navigability refers to the concept described in this glossary entry: Definition : Navigability is the simplicity with which a user can move through the whole of a website.  Components of navigability The navigability of any website is determined according to 4 variables: Consistency: implies that all the elements of your website form a logical set; this implies that the style must follow a pattern on each of the pages so that the user always has the feeling of being browsing the It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Navigability?<\/summary>\n<p>Teams should review Navigability when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Navigability used in a digital strategy?<\/summary>\n<p>Navigability is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Navigability?<\/summary>\n<p>A common mistake is using Navigability too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/navigability#definedterm\",\n      \"name\": \"Navigability\",\n      \"description\": \"Definition of Navigability in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/navigability#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Navigability mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Navigability refers to the concept described in this glossary entry: Definition : Navigability is the simplicity with which a user can move through the whole of a website.  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It is directly related to the user experience on the website and therefore should be a concept that every website owner must work to constantly [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[1097],"class_list":["post-21259","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-navigability"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/21259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=21259"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=21259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}