{"id":21255,"date":"2020-01-30T16:11:28","date_gmt":"2020-01-30T16:11:28","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/moz"},"modified":"2026-06-26T18:39:27","modified_gmt":"2026-06-26T18:39:27","slug":"moz","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/moz","title":{"rendered":"Moz"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad alignright wp-image-14668 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/moz-1.jpg\" alt=\"moz\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/moz-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/moz-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition:<\/strong><\/p>\n<p><b>Moz<\/b> is a <b>software platform<\/b> that brings together a set of tools aimed at working on everything related to digital marketing in relation to SEO and Social Media. It is one of the benchmarks in the field of digital marketing tools, which thanks to its various functionalities have a high number of users.<\/p>\n\n<h2>Origin of Moz<\/h2>\n<p>Conceived in 2004 in the United States as a digital marketing and <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">SEO<\/a> blog, it was from 2009 when they decided to create a software oriented to work SEO. Over the years it went from a classic orientation of search engine positioning (more based on Google techniques and algorithms) to a much broader and more complex one, covering more areas of digital marketing.<\/p>\n<h2 class=\"indexed\"><span class=\"heading_text\">Funconalities of Moz<\/span><\/h2>\n<p>One of the advantages offered by<b> MOZ<\/b> is the integration of multiple tools in the same platform that make it easier for us to connect with our audience and improve our content. Among the various functionalities offered by Moz, we highlight the following:<\/p>\n<ul>\n<li><b>Open Site Explorer:<\/b>it is a google simulator that allows us to index web <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/domain\">domains <\/a>and thus know the strength and authority of them. It also gives us information about the anchor text of the link, whether or not it is a follow or if it is a subdomain.<\/li>\n<li><b>On-page Grader:<\/b>this tool performs an analysis of the optimization of each of the pages of your website in relation to those keywords for which you want to position.<\/li>\n<li><b>Rank Tracker<\/b>: Moz&#8217;s tracking tool allows you to monitor the keywords for which you want to position your URL to see how they move within the search pages.<\/li>\n<li><b>Crawl Test:<\/b>performs an analysis of the links of a URL and provides us with all kinds of technical information about them.<\/li>\n<li><b>Keyword Explorer<\/b>: very complete keyword selector, being in some respects better than the google keyword planner and offering very interesting options such as the possibility of measuring the difficulty when positioning a word or its future potential.<\/li>\n<li><b>Mozbar<\/b>: it is an extension for Mozilla and Google Chrome that allows us to quickly visualize the most important condensed information.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Moz<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Moz?<\/summary>\n<p>Definition: Moz is a software platform that brings together a set of tools aimed at working on everything related to digital marketing in relation to SEO and Social Media. It is one of the benchmarks in the field of digital marketing tools, which thanks to its various functionalities have a high number of users. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Moz used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Moz related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Moz?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/moz#definedterm\",\n      \"name\": \"Moz\",\n      \"description\": \"Definition of Moz in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/moz#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Moz?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: Moz is a software platform that brings together a set of tools aimed at working on everything related to digital marketing in relation to SEO and Social Media. 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