{"id":21218,"date":"2020-01-30T15:56:07","date_gmt":"2020-01-30T15:56:07","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/mockup"},"modified":"2026-05-11T22:55:15","modified_gmt":"2026-05-11T22:55:15","slug":"mockup","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/mockup","title":{"rendered":"Mockup"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-14654 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/mockup-1.png\" alt=\"Mockup\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/mockup-1.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/mockup-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><b>Definition:<\/b><\/p>\n<p class=\"p1\">A <b><i>mockup <\/i><\/b>is a high-quality photomontage that <strong>is widely used in the world of design and advertising<\/strong> when presenting a design to a client, whether it is a logo, a website or the packaging of a product.<\/p>\n<p class=\"p1\">These models <strong>reflect all the design options,<\/strong>taking into account the color schemes, typography, image size, iconography and the overall appearance of the product.<\/p>\n\n<h2 class=\"p1\">How useful is it?<\/h2>\n<p class=\"p1\">The mockup allows you to show how the final design will look within a quality presentation.<\/p>\n<p class=\"p1\">The hay of all kinds since they can be presented from a logo to a\u00a0 <span class=\"s1\">web<\/span>page through a mobile application, a business card, a brochure and almost any design that a graphic designer can make.<\/p>\n<h2 class=\"p1\">Create Mockups<\/h2>\n<p class=\"p1\">On the net there are many websites where this type of resources is offered to download online, either free or paid.<\/p>\n<p class=\"p1\">The files <strong>are downloaded in PSD format,<\/strong> which is the native of Adobe Photoshop, so that you can work with them in layers in this design tool and get the best results for a presentation.<\/p>\n<h2 class=\"p1\">Where to download mockups<\/h2>\n<p class=\"p1\">There are many websites that offer mockups. <span style=\"font-size: 16px;\">This is because <\/span>not everyone who uses this type of resource is a graphic designer <span style=\"font-size: 16px;\">and even those who are rarely have time to make these types of presentations.<\/span><\/p>\n<p class=\"p1\">Here are some websites that offer mockups, both free and paid:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><a href=\"https:\/\/www.mockupworld.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mockupworld<\/strong><\/a>: Web specialized ONLY in mockups. All kinds of mockups can be downloaded for any design.<\/li>\n<li class=\"li1\"><strong>Canva<\/strong>: This versatile tool has a lot of mockup templates to make presentations.<\/li>\n<li class=\"li1\"><a href=\"https:\/\/www.freepik.es\/search?dates=any&amp;format=search&amp;page=1&amp;query=mockup&amp;sort=popular\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Freepik<\/strong><\/a>: Site of Spanish origin that, apart from many other graphic resources, also offers a large number of mockups.<\/li>\n<li class=\"li1\"><strong>Pexels<\/strong>: One of the most used tools by graphic designers and has a good sample of mockpus to download.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Mockup<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Mockup mean in digital marketing?<\/summary>\n<p>Mockup refers to the concept described in this glossary entry: Definition: A mockup is a high-quality photomontage that is widely used in the world of design and advertising when presenting a design to a client, whether it is a logo, a website or the packaging of a product. The mockup allows you to show how the final design will look within a quality presentation. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Mockup?<\/summary>\n<p>Teams should review Mockup when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Mockup used in a digital strategy?<\/summary>\n<p>Mockup is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Mockup?<\/summary>\n<p>A common mistake is using Mockup too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/mockup#definedterm\",\n      \"name\": \"Mockup\",\n      \"description\": \"Definition of Mockup in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/mockup#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Mockup mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Mockup refers to the concept described in this glossary entry: Definition: A mockup is a high-quality photomontage that is widely used in the world of design and advertising when presenting a design to a client, whether it is a logo, a website or the packaging of a product. 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