{"id":21098,"date":"2020-01-30T15:03:54","date_gmt":"2020-01-30T15:03:54","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/mcc"},"modified":"2026-09-28T22:15:53","modified_gmt":"2026-09-28T22:15:53","slug":"mcc","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/mcc","title":{"rendered":"MCC"},"content":{"rendered":"

\"GoogleDefinition:<\/strong><\/p>\n

MCC<\/strong> is the historical name for Google Ads manager accounts, formerly called My Client Center<\/em>. These accounts allow multiple advertising accounts to be viewed and managed from one central access point without merging them. Linking an existing account does not automatically transfer its ownership.<\/p>\n

A manager account can link individual Google Ads<\/a> accounts and other manager accounts. Each linked account retains its campaigns, data, users and settings, while the MCC adds shared access<\/strong> for management. Ownership and billing depend on how each account was created and configured.<\/p>\n\n

What MCC means today<\/h2>\n

The initials come from My Client Center<\/strong>, the name historically used by Google. The product is now called a Google Ads manager account, although MCC remains a common abbreviation among agencies and advertising professionals.<\/p>\n

The correct expansion is not “My Control Center”. MCC identifies a manager account<\/strong>, not a dashboard that gathers or converts every account into a single advertising account.<\/p>\n

A standard advertising account manages its own campaigns and billing. An MCC organises access to multiple accounts and provides cross-account functions, while the client accounts<\/strong> remain independent.<\/p>\n

How an MCC account works<\/h2>\n

Linking uses the Google Ads account’s customer ID<\/strong>. The manager sends a request, and a user with sufficient permissions in the client account must accept it before access becomes active.<\/p>\n

Linking an account does not require password sharing or remove existing access. Either party can end the relationship, and the advertising account retains its campaigns and history. This separation<\/strong> allows a business to work with a Google Ads agency<\/a> without transferring account ownership.<\/p>\n

Multiple manager accounts can also be linked to form a hierarchy<\/strong>. This structure is useful when an organisation manages different markets, brands, subsidiaries or teams, but it needs careful design to avoid unnecessary permissions or unclear responsibilities.<\/p>\n

Main functions<\/h2>\n

An MCC brings together common tasks<\/strong> for supervision and operation that would be repetitive when entering each account separately. The available functions depend on permissions, configuration and the products in use.<\/p>\n