{"id":20902,"date":"2020-01-30T13:42:07","date_gmt":"2020-01-30T13:42:07","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/affiliate-marketing"},"modified":"2026-06-26T18:19:30","modified_gmt":"2026-06-26T18:19:30","slug":"affiliate-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/affiliate-marketing","title":{"rendered":"Affiliate Marketing"},"content":{"rendered":"

\"Affiliate<\/strong><\/p>\n

Definition:<\/b><\/p>\n

Affiliate marketing is the process by which you can earn a commission by promoting other people’s or companies’ products through a blog or social media.<\/p>\n

The affiliate promotes a product they have tried and likes by writing content such as reviews or social media posts.<\/p>\n

He earns a share of the profit each time that item is sold through a link or banner provided by the seller.<\/p>\n\n

Who makes up affiliate marketing?<\/i><\/h2>\n

In the affiliate marketing system there are three parties involved. Are:<\/i><\/p>\n

    \n
  • The merchant:<\/b> Also called creator or brand that is the owner of the product.<\/li>\n
  • The affiliate:<\/b> This person has the power to influence people to buy a product. This part includes bloggers, influencers on Instagram or affiliated marketing agencies.<\/li>\n
  • The client:<\/b> It is the one who buys the product promoted by the affiliate.<\/li>\n<\/ul>\n

    Forms of remuneration<\/h2>\n

    In affiliate marketing you can define different events that will entitle you to the collection of the commission.<\/p>\n

    This depends on the type of product or service that is marketed and the most common forms of remuneration are:<\/p>\n

    Payment per Sale: <\/b> The affiliate takes a commission for each sale they make. These are usually high but depend largely on the conversion power of the seller.<\/p>\n

    Payment per Lead or per registration:<\/b> The conversion is achieved if the user goes to the advertiser’s website and registers in a form.<\/p>\n

    Payment for Call Tracking.<\/b> This modality consists of getting the client to leave their phone on the affiliate’s website requesting that they call him from the advertiser to inform him.<\/p>\n

    Pay per share.<\/b> Depending on the type of action that the seller wants, this will get the commission.<\/p>\n

    Pay per click (CPC): <\/strong> The commission is stipulated by the number of times the user clicks on the affiliate link<\/p>\n

    Pay per thousand impressions (CPM).<\/strong><\/p>\n

    Where to do affiliate marketing<\/h2>\n

    There are many platforms where you can do affiliate marketing, but the best known by far is Amazon since it has a very developed program only for affiliates.<\/p>\n

    There are also some very specific niches such as Booking or E-dreams for the world of tourism or Catch it for ticket sales.<\/p>\n

    Other national and international affiliate platforms are:<\/p>\n

      \n
    • Sharesale<\/span><\/li>\n
    • Awin<\/span><\/li>\n
    • Publicideas<\/span><\/li>\n
    • Ebay<\/span><\/li>\n
    • Clickbank<\/span><\/li>\n
    • Rakuten Marketing<\/li>\n<\/ul>\n

       <\/p>\n

      Frequently asked questions about Affiliate Marketing<\/h2>\n
      \n
      \nWhat is Affiliate Marketing?<\/summary>\n

      Definition: Affiliate marketing is the process by which you can earn a commission by promoting other people's or companies' products through a blog or social media. The affiliate promotes a product they have tried and likes by writing content such as reviews or social media posts. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n

      \nWhat is Affiliate Marketing used for in digital marketing?<\/summary>\n

      It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n

      \nHow is Affiliate Marketing related to a digital strategy?<\/summary>\n

      It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n

      \nWhat should be considered when working with Affiliate Marketing?<\/summary>\n

      It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n