{"id":20807,"date":"2020-01-30T13:26:42","date_gmt":"2020-01-30T13:26:42","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/machine-learning"},"modified":"2023-10-25T08:09:29","modified_gmt":"2023-10-25T08:09:29","slug":"machine-learning","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/machine-learning","title":{"rendered":"Machine Learning"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-14558 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/machine_learning.jpg\" alt=\"machine learning\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/machine_learning.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/machine_learning-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Definition:<\/strong><\/p>\n<p><b><i>Machine Learning <\/i><\/b><span style=\"font-size: 16px;\">is a data analysis technique that teaches computers; is within the branch of <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/ai-artificial-intelligence\">artificial intelligence.<\/a><span style=\"font-size: 16px;\"> Machine learning <\/span><a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/algorithm\">algorithms<\/a><span style=\"font-size: 16px;\"> use computational methods to learn information directly from the data. That is, it does not have the need to rely on a predetermined equation as a model.<\/span><\/p>\n\n<h2 class=\"indexed\"><span class=\"heading_text\">Types of Marchine Learning<\/span><\/h2>\n<p>There are different types of machine learning, depending on the type of algorithm used to &#8216;teach&#8217; machines:<\/p>\n<ul>\n<li><strong>Supervised learning.<\/strong> The computer has &#8216;tags&#8217; to be able to distinguish some objects from others, for example.<\/li>\n<li><strong>Unsupervised learning.<\/strong> The computer has the information of the characteristics of a specific object and learns to distinguish it from another with different characteristics.<\/li>\n<li><strong>Reinforcement learning.<\/strong> It is the most frequent. The algorithm learns by observing the world around it and draws its own conclusions.<\/li>\n<\/ul>\n<h2 class=\"indexed\"><span id=\"como-aplicar-el-machine-learning-en-marketing-digital\" class=\"anchor\"><\/span><span class=\"heading_text\">How to apply Machine Learning in digital marketing<\/span><\/h2>\n<p>Machine learning is a tool widely used in <a href=\"https:\/\/www.arimetrics.com\/en\/digital-marketing-agency-spain\">digital marketing, <\/a>in which the possibility of anticipating user behavior becomes relevant. One of the clearest examples is the proliferation of <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/chatbot\">chatbots<\/a> as a customer service on any website.<\/p>\n<p>It is also becoming common for artificial intelligence to be used in recruitment by <strong>human resources,<\/strong>so that the tedious inspection of resumes seems to have its days numbered.<\/p>\n<h2 class=\"indexed\"><span id=\"ejemplos-de-machine-learning\" class=\"anchor\"><\/span><span class=\"heading_text\">Machine Learning Examples<\/span><\/h2>\n<p>Here are other examples of the use of machine learning in digital marketing:<\/p>\n<ul>\n<li>Google Analytics Smart Goals<\/li>\n<li>Automated Google Shopping campaigns<\/li>\n<li>Campaigns optimized based on CPA in Google Ads<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Machine Learning is a data analysis technique that teaches computers; is within the branch of artificial intelligence. Machine learning algorithms use computational methods to learn information directly from the data. That is, it does not have the need to rely on a predetermined equation as a model. Types of Marchine Learning There are different [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","encyclopedia-tag":[395],"class_list":["post-20807","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-business-ingelligence-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20807"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}