![\"whitelist\"](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/4.jpg\")
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Definition:<\/strong><\/p>\n A whitelist<\/em>, in email marketing<\/a> terms, refers to all those emails, IP addresses and domains that you consider acceptable to send mail to your domain, asopposed to a blacklist, which blocks the receipt of emails.<\/span><\/p>\n All emails from addresses on a whitelist will be marked as sending from safe senders and therefore should not appear in the spam<\/a> folder. Let’s remember that spam is unwanted bulk email. That is, an email that is sent to a multitude of people without prior approval, with the aim of promoting a product, service or even a particular scam. (Find out in our digital glossary where this term comes from.)<\/p>\n\n A Whitelist is a way of having a set of recipients to whom you can send emails with which you can inform them of promotions, products or simply provide content of interest. It is essential for those companies that want to develop effective email marketing<\/a> campaigns, mainly to avoid blocking or banning of the target server. It also favors brand image and attraction marketing. Whitelisting helps companies to get closer to their consumers and their tastes and interests. In this way, companies will be able to assess what they are most interested in and can offer to consumers. This generates stronger ties between the two parties and thus greater loyalty.<\/p>\n In the email marketing<\/a> strategy it is essential that all the communications of a company are included in the white list of its customers. Otherwise, your campaigns will not get the desired results. To ensure that the messages of a company do not go directly to the spam folder, you have to have a series of considerations:<\/strong><\/p>\nWhat are white lists for?<\/h2>\n
How to be whitelisted<\/h2>\n
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Blacklist Vs Whitelist<\/h2>\n