![\"influencer\"](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/influencer-3.jpg\")
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Definition: <\/strong><\/p>\n An Influencer <\/em><\/strong>is a person who has the power or ability to condition the purchasing decisions of other users, due to their authority, their knowledge on a certain topic or their relationship with the audience.<\/p>\n During the last years, influencer marketing has emerged more and more, as it allows brands to collaborate with them to achieve their objectives, whether it is sales, lead capture, engagement<\/a> generation, etc.<\/p>\n There can be various types of influencers, be it celebrities, industry experts, bloggers and content creators, etc. In addition, they are people who have a large crowd of followers either on Instagram<\/a>, Twitter or Facebook<\/a>.<\/p>\n\n An influencer has to be active on social media, this is crucial as there are many who make a living sharing products on their social channels to support a brand’s marketing strategy.<\/p>\n As a result, influencers offer great potential for brands and advertisers. With the help of an influencer, your product could become the last must-have element of an entire online community. It is estimated that only “microinformers” or “micro influencers” have up to 10 thousand followers on average. This type of reach could have a huge impact on a brand’s sales and return on investment (ROI).<\/p>\n The definition of an influencer does not include any statement about their number of followers for a reason. More important than gross reach is the net reach and relevance of the audience to your marketing goals. Micro influencers, with a smaller following but better social media engagement statistics, can be a great option for brands.<\/p>\n Apart from these influencers who are more fashion-oriented, we can find rubius, Mangel, Auronplay whose numbers of followers are greater than the previous ones but are oriented to gaming and YouTube, that’s why they have not been included.<\/p>\n","protected":false},"excerpt":{"rendered":" Definition: An Influencer is a person who has the power or ability to condition the purchasing decisions of other users, due to their authority, their knowledge on a certain topic or their relationship with the audience. During the last years, influencer marketing has emerged more and more, as it allows brands to collaborate with them […]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[381],"class_list":["post-20612","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-youtuber-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20612"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Influencer: Impact on social networks and blogs<\/h2>\n
Micro-Influencer: Opportunity or Hype?<\/h2>\n
Best Influencers in Spain<\/h2>\n
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