{"id":20594,"date":"2021-03-31T12:51:44","date_gmt":"2021-03-31T12:51:44","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/hubspot"},"modified":"2026-05-11T22:49:37","modified_gmt":"2026-05-11T22:49:37","slug":"hubspot","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hubspot","title":{"rendered":"HubSpot"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright wp-image-14410 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/03\/hubspot.jpg\" alt=\"hubspot\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/03\/hubspot.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/03\/hubspot-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p><strong>HubSpot<\/strong> is a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/crm\">CRM<\/a> <strong>platform <\/strong>that has all the tools and integrations necessary for a marketing, content management, sales and customer service strategy. This software is used in <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/inbound-marketing\">Inbound Marketing<\/a> strategies.<\/p>\n\n<h2>What is HubSpot?<\/h2>\n<p>HubSpot is a lead capture tool that unites all the functionalities that are necessary to be done in a single platform. This tool is designed to carry out an Inbound Marketing strategy in a simple way.<\/p>\n<p>HubSpot brings together all the necessary resources to develop a Marketing strategy:<\/p>\n<ul>\n<li>Tool to create CTAs<\/li>\n<li>Tool to create <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/landing-page\">landing pages<\/a><\/li>\n<li>Creating forms<\/li>\n<li>Database with history<\/li>\n<li>Generate URLs per campaign<\/li>\n<li>Analytics tool<\/li>\n<li><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/lead-nurturing\">Lead nurturin<\/a>g and lead scoring tool<\/li>\n<\/ul>\n<h2>How does HubSpot work?<\/h2>\n<p>HubSpot makes the sales process more efficient thanks to all its tools. HubSpot features include:<\/p>\n<ul>\n<li><strong>Contact Registration:<\/strong>This software stores all the information about the users. This way we can know the relevant content and how best the personalization of the campaign.<\/li>\n<li><strong>Automated sales record:<\/strong>thanks to the HubSpot Sales tool, it records all the emails, calls and meetings developed. It allows us to make a prospect of all the stages of the purchase process.<\/li>\n<li><strong>Sales Pipeline:<\/strong>We can analyze the entire conversion funnel. This tool allows us to consult at any time the data of our clients and at what stage of the operation they are.<\/li>\n<li><strong>Monitoring and optimization:<\/strong>we can monitor the operation of our emails. We can also send our templates with just one click.<\/li>\n<\/ul>\n<p>HubSpot offers free resources for users to familiarize themselves with the software to get the most out of it. With the <a href=\"https:\/\/blog.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot blog<\/a> we can keep up to date with all your updates and modifications. It also has an extensive <a href=\"https:\/\/www.hubspot.es\/biblioteca-marketing\" target=\"_blank\" rel=\"noopener\">library of downloadable resources,<\/a>useful to deepen in the areas where we want to learn. Finally, it has its own <a href=\"https:\/\/academy.hubspot.com\" target=\"_blank\" rel=\"noopener\">academy<\/a> where it carries out training in greater detail.<\/p>\n<h2>Frequently asked questions about HubSpot<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does HubSpot mean in digital marketing?<\/summary>\n<p>HubSpot refers to the concept described in this glossary entry: Definition: HubSpot is a CRM platform that has all the tools and integrations necessary for a marketing, content management, sales and customer service strategy. HubSpot is a lead capture tool that unites all the functionalities that are necessary to be done in a single platform. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to HubSpot?<\/summary>\n<p>Teams should review HubSpot when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is HubSpot used in a digital strategy?<\/summary>\n<p>HubSpot is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting HubSpot?<\/summary>\n<p>A common mistake is using HubSpot too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hubspot#definedterm\",\n      \"name\": \"HubSpot\",\n      \"description\": \"Definition of HubSpot in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hubspot#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does HubSpot mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"HubSpot refers to the concept described in this glossary entry: Definition: HubSpot is a CRM platform that has all the tools and integrations necessary for a marketing, content management, sales and customer service strategy. 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HubSpot is a lead capture tool that unites all the functionalities that are necessary to be done in a single [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"template":"","encyclopedia-tag":[840],"class_list":["post-20594","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-hubspot"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/21"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20594"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}