{"id":20573,"date":"2020-01-30T13:25:15","date_gmt":"2020-01-30T13:25:15","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/homepage"},"modified":"2026-08-27T21:29:17","modified_gmt":"2026-08-27T21:29:17","slug":"homepage","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/homepage","title":{"rendered":"Homepage"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-14433 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/homepage.png\" alt=\"homepage\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/homepage.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/homepage-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>A <strong>homepage<\/strong>, or start page, is the main page of a website and serves as the entry point for users. It is the first page that loads when a user visits a domain, for example, when entering <a href=\"http:\/\/www.arimetrics.com\" target=\"_blank\" rel=\"noopener\">www.arimetrics.com<\/a> the Arimetrics homepage is displayed. Home pages typically welcome the visitor, explain the purpose of the website and provide a menu with links to other sections of the site.<\/p>\n\n<h2>The home page<\/h2>\n<p>The home page is hosted in the root directory of a website. Most web servers allow this page to have default file names such as index.html, index.php, default.html or home.html, although these names can be customized to suit the site&#8217;s needs. Since the home page file is automatically loaded from the root directory, the <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/url\">URL<\/a> does not need to include the file name to access the home page.<\/p>\n<h2>Homepage content<\/h2>\n<p>There is no standard design for home pages, but they generally include key elements that enhance the user experience:<\/p>\n<ul>\n<li><strong>Navigation bar:<\/strong> Provides links to different sections of the website, facilitating navigation.<\/li>\n<li><strong>Search bar:<\/strong> Allows users to search for specific content within the site quickly and efficiently<strong>.<\/strong><\/li>\n<li><strong>Site Information:<\/strong> Provides an overview of the purpose and services of the website.<\/li>\n<li><strong>Recent news or updates:<\/strong> Displays updated information that may be of interest to visitors.<\/li>\n<li><strong>Calls to action (<a href=\"http:\/\/www.arimetrics.com\/glosario-digital\/call-to-action\">CTA<\/a>):<\/strong> Elements that encourage users to perform specific actions, such as registering or purchasing.<\/li>\n<\/ul>\n<h2>Importance of an optimized homepage<\/h2>\n<p>A well-designed homepage is necessary for the success of a website. It should be attractive and functional, providing a smooth user experience and ensuring that visitors can easily find the information they are looking for. In addition, it is advisable to include a search box to speed up navigation and improve site accessibility. A good home page not only improves <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/usability\">usability<\/a>, but can also increase the time users spend on the site and encourage the conversion of visitors into customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: A homepage, or start page, is the main page of a website and serves as the entry point for users. It is the first page that loads when a user visits a domain, for example, when entering www.arimetrics.com the Arimetrics homepage is displayed. Home pages typically welcome the visitor, explain the purpose of the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1042],"class_list":["post-20573","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-homepage"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20573"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}