{"id":20565,"date":"2020-01-28T11:32:12","date_gmt":"2020-01-28T11:32:12","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/header"},"modified":"2026-05-11T22:48:52","modified_gmt":"2026-05-11T22:48:52","slug":"header","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/header","title":{"rendered":"Header"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-14425 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/header-1.png\" alt=\"header\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/header-1.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/header-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition<\/strong>:<\/p>\n<p>The <b>Header<\/b>, called <b>header<\/b> in Spanish, is an indispensable element of any website located at the top of it, which contains a series of relevant elements of an informative and indicative nature that serve as the first contact and guide to a user when entering a website. Also sometimes referred to as a navigation bar or menu, the header is an indispensable element in any website since it determines the first impression that users get of it and above all because it helps enormously to improve the navigability and usability of the website.<\/p>\n<p>In HTML5 language it is written using the following semantic tag:<\/p>\n\n<h2 class=\"indexed\"><span id=\"elementos-del-header\" class=\"anchor\"><\/span><span class=\"heading_text\">Header Elements<\/span><\/h2>\n<p>Generally, all headers usually have a series of common elements, each of which plays its own role:<\/p>\n<ul>\n<li>\n<h3><b>Logo<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>In the upper left of the headers is usually located the logo or other corporate symbol related to the identity of the brand of the website. In addition to playing a role of branding as a general rule, it is here where the link to the home of the website is usually located.<\/p>\n<ul>\n<li>\n<h3><b>Search bar<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>More and more web pages incorporate a search bar in the upper right of the headers, since it is a key element to improve navigability within the website, and makes it much more accessible.<\/p>\n<ul>\n<li>\n<h3><b>Language selection<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Those web pages that are designed in several languages incorporate a small section in the header that allows us to select the one we want, usually represented by the flag of the country whose language we want to use.<\/p>\n<ul>\n<li>\n<h3><b>Contact<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Some websites incorporate basic contact information such as phone, email, and location at the top (others at the bottom).<\/p>\n<ul>\n<li>\n<h3><b>Website Links<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>To facilitate navigability within the website, the header incorporates links to the main sections of the same<\/p>\n<ul>\n<li>\n<h3><b>Social Media<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>It is also a good option to dedicate a small space to link with the main social networks of our company such as Instagram, Twitter, <a href=\"https:\/\/www.arimetrics.com\/agencia-facebook-ads\">Facebook <\/a>or LinkedIn.<\/p>\n<ul>\n<li>\n<h3><b>Banner<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>For those websites that wish to incorporate advertising within their website, they can reserve a small space in their header for it. <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/banner\">Banner<\/a>.<\/p>\n<ul>\n<li>\n<h3><b>Registration\/Login<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Link to log in within the website or in case of not having a profile yet, the option to register in it.<\/p>\n<ul>\n<li>\n<h3><b>Mobile App<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>If we have an application developed for Android or IOS we can link to the corresponding app store to download it.<\/p>\n<h2>Frequently asked questions about Header<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Header mean in digital marketing?<\/summary>\n<p>Header refers to the concept described in this glossary entry: Definition : The Header , called header in Spanish, is an indispensable element of any website located at the top of it, which contains a series of relevant elements of an informative and indicative nature that serve as the first contact and guide to a user when entering a website. Also sometimes referred to as a navigation bar or menu, the header is an indispensable element in any website since it determines the fir It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Header?<\/summary>\n<p>Teams should review Header when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Header used in a digital strategy?<\/summary>\n<p>Header is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Header?<\/summary>\n<p>A common mistake is using Header too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/header#definedterm\",\n      \"name\": \"Header\",\n      \"description\": \"Definition of Header in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/header#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Header mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Header refers to the concept described in this glossary entry: Definition : The Header , called header in Spanish, is an indispensable element of any website located at the top of it, which contains a series of relevant elements of an informative and indicative nature that serve as the first contact and guide to a user when entering a website. 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