{"id":20563,"date":"2020-01-28T12:54:14","date_gmt":"2020-01-28T12:54:14","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/hashtag"},"modified":"2026-09-14T15:12:18","modified_gmt":"2026-09-14T15:12:18","slug":"hashtag","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/hashtag","title":{"rendered":"Hashtag"},"content":{"rendered":"

\"hashtag\" Definition:<\/strong><\/p>\n

A hashtag<\/strong> is a label formed by the hash symbol (#) followed by a word or expression without spaces, used on social networking<\/a> and microblogging services to identify topics and make related posts easier to find. It can appear within a message or at the end, when the platform supports this feature.<\/p>\n

For example, #DigitalMarketing combines the words of an expression into a single label. It is not equivalent to an @ mention, which usually points to a specific account. The characters allowed and the behavior of the link depend on each service; not every combination of symbols after # forms a valid hashtag.<\/p>\n

Clicking or searching for a hashtag may display posts that use it, but not necessarily all of them. Account privacy, moderation, content availability and the platform’s search criteria affect the results. Adding a hashtag does not make a private post public either.<\/p>\n\n

Hashtags as a tool for discussion<\/h2>\n

Hashtags connect posts about an event, campaign or topic, even when their authors do not follow one another. They are not used only in unmoderated forums, nor do they create a separate discussion space by themselves: activity remains subject to the platform’s features and rules.<\/p>\n

A hashtag can help locate comments about a conference, share community resources or identify contributions to an initiative. This grouping does not imply that all participants share an opinion or that their messages represent society as a whole.<\/p>\n

Meaning develops through context and usage. The same hashtag can serve different purposes or bring together unrelated conversations. Whoever proposes a hashtag can explain its intended purpose, but does not automatically control every post that includes it.<\/p>\n

In communication and marketing, hashtags can help track a conversation. However, counting tagged posts is not equivalent to measuring unique people, total reach, support for a brand or sales. Part of the conversation may take place without using the hashtag.<\/p>\n

Popular hashtags<\/h2>\n

A frequently used hashtag may gain visibility, but its volume does not guarantee that it will appear as a trending topic<\/a>. On X, trends are determined by algorithmic criteria and may vary according to the user’s location, interests and settings. The number of posts is one factor, not the only one.<\/p>\n

A trending topic does not have to be written as a hashtag either: it may appear as a word or expression without the hash symbol. Hashtags and trends are therefore related, but not equivalent, concepts. A hashtag with ongoing activity may not be a current trend.<\/p>\n

Using a hashtag generally does not require someone to reserve it in a hashtag registry. This does not grant exclusive rights to the expression or remove moderation rules or potential third-party rights. Platforms may restrict searches for, or the distribution of, content associated with certain hashtags.<\/p>\n

Popularity can be short-lived and vary between services. A hashtag’s prominence on one network does not demonstrate the same usage on another or guarantee wider distribution for every post that includes it. Interpreting a conversation also requires attention to its content, time period and context, not just the message counter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Definition: A hashtag is a label formed by the hash symbol (#) followed by a word or expression without spaces, used on social networking and microblogging services to identify topics and make related posts easier to find. It can appear within a message or at the end, when the platform supports this feature. For example, […]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1346],"class_list":["post-20563","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-social-language"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20563"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}