{"id":20544,"date":"2020-01-30T12:47:14","date_gmt":"2020-01-30T12:47:14","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/google-street-view"},"modified":"2026-09-21T21:05:49","modified_gmt":"2026-09-21T21:05:49","slug":"google-street-view","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-street-view","title":{"rendered":"Google Street View"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright size-full wp-image-80423\" style=\"margin-top:0;\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/google-street-view-square.jpg\" alt=\"Google Street View\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/google-street-view-square.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/google-street-view-square-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p><strong>Google Street View<\/strong> is a Google Maps feature that lets users explore streets, roads and selected spaces through ground-level 360-degree panoramic imagery. The panoramas are linked to map locations so that users can observe an area and move visually between connected points.<\/p>\n<p>The imagery comes from Google and contributors, which can be checked in each panorama&#8217;s attribution. Street View is not a live broadcast: photographs are captured and processed beforehand, so they may not reflect the current state of a place.<\/p>\n\n<h2>Google Street View history and evolution<\/h2>\n<p>Google launched Street View in 2007 with imagery from several cities in the United States. The service later expanded to other countries and to places that the capture car could not reach, using equipment such as Trekker and other portable systems or cameras mounted on different vehicles.<\/p>\n<p>The collection also contains panoramas contributed by users and organizations. Google subsequently added historical imagery for supported locations, allowing users to compare how a street or building changed between different dates. Coverage, image age and the dates available vary by location.<\/p>\n<h2>How Street View imagery is created<\/h2>\n<p>Building a navigable journey combines photographic capture, positioning and processing:<\/p>\n<ol>\n<li><strong>Capture:<\/strong> multiple cameras record overlapping views of the surroundings from a car, Trekker equipment or another compatible system.<\/li>\n<li><strong>Positioning:<\/strong> signals such as GPS, speed and direction help associate each photograph with a point on the map.<\/li>\n<li><strong>Stitching:<\/strong> the system joins the photographs to create continuous 360-degree panoramas.<\/li>\n<li><strong>Connection:<\/strong> nearby panoramas are linked so that users can move forward, turn and change direction.<\/li>\n<li><strong>Publication:<\/strong> the processed collection is added to Google Maps with its date and attribution when those details are available.<\/li>\n<\/ol>\n<p>The result depends on <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/geolocation\">geolocation<\/a> and capture quality. Stitching can produce distortions, repeated objects or imperfect transitions; these effects do not mean that the original scene had that shape.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-20546\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/street_view3.jpg\" alt=\"Panoramic view of a business and its surroundings in Google Street View\" width=\"999\" height=\"584\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/street_view3.jpg 999w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/street_view3-300x175.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/street_view3-768x449.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<h2>How to use Google Street View<\/h2>\n<p>Street View can be opened by searching for an address or place in <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-maps\">Google Maps<\/a>, selecting a compatible photograph or dragging Pegman, the yellow icon, onto the map. Blue lines show roads with navigable coverage, while other contributions may appear as individual panoramas.<\/p>\n<p>Within the view, users can:<\/p>\n<ul>\n<li><strong>Look around:<\/strong> rotate the perspective and enlarge visible details of the surroundings.<\/li>\n<li><strong>Move through the area:<\/strong> select arrows, lines or connected points to continue along the route.<\/li>\n<li><strong>Check the date:<\/strong> see when the displayed panorama was captured.<\/li>\n<li><strong>View other dates:<\/strong> use historical imagery when it is available for that location.<\/li>\n<li><strong>Report a problem:<\/strong> request a review, additional blurring or the correction of inaccurate information through the service&#8217;s options.<\/li>\n<\/ul>\n<p>Not every street has coverage, and not every location retains a history. A blue area indicates that content exists; it does not show that the image is recent or includes every entrance to a building.<\/p>\n<h2>Imagery privacy, attribution and freshness<\/h2>\n<p>Google automatically blurs recognizable faces and license plates in imagery that it publishes as its own. Users can also request additional blurring of a person, vehicle, home or another sensitive element. Once permanent blurring has been applied, it generally cannot be reversed.<\/p>\n<p>Several limitations should be distinguished:<\/p>\n<ul>\n<li><strong>Google content:<\/strong> is attributed to Google Maps or Street View and uses Google&#8217;s automated privacy processes.<\/li>\n<li><strong>Contributor content:<\/strong> identifies the account that supplied the image and may follow different capture dates and processes.<\/li>\n<li><strong>Image age:<\/strong> a photograph may be months or years old and does not confirm that a business, construction project or entrance remains unchanged.<\/li>\n<li><strong>Incomplete coverage:<\/strong> missing imagery does not prove that the place does not exist or cannot be accessed.<\/li>\n<li><strong>Visual errors:<\/strong> stitching, movement and blurring can alter details without changing the actual location.<\/li>\n<\/ul>\n<p>Street View is a documentary representation of a place, not a surveillance camera or a sufficient source for confirming a current situation on its own.<\/p>\n<h2>Street View uses for businesses and local marketing<\/h2>\n<p>A business can use Street View to help visitors recognize its surroundings before they travel. A view of the facade, entrance, parking area or nearby streets can provide useful context, particularly for hotels, restaurants, shops, healthcare facilities, event venues and businesses that are difficult to access.<\/p>\n<p>To use it effectively:<\/p>\n<ul>\n<li><strong>Review the arrival experience:<\/strong> check that visible access points and landmarks are not misleading.<\/li>\n<li><strong>Distinguish content types:<\/strong> separate Business Profile photographs, Street View panoramas and a virtual tour supplied by the business.<\/li>\n<li><strong>Publish first-party imagery with traceability:<\/strong> use compatible 360-degree panoramas and retain information about authorship, date and permissions.<\/li>\n<li><strong>Request justified corrections:<\/strong> report privacy issues, incorrect positioning or imagery that breaches applicable policies.<\/li>\n<li><strong>Assess user value:<\/strong> connect the visual journey with directions, accessibility and real visit decisions.<\/li>\n<\/ul>\n<p>Having Street View imagery or a virtual tour does not guarantee higher rankings. In a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/local-seo\">local SEO<\/a> strategy, this resource complements accurate listing data, reviews, relevance, proximity and other signals; it does not replace them.<\/p>\n<h2>Street View and other services compared<\/h2>\n<ul>\n<li><strong>Google Maps:<\/strong> is the broader platform for finding places, viewing maps, calculating routes and accessing different layers; Street View is one of its ways to explore an area.<\/li>\n<li><strong>Satellite view:<\/strong> presents aerial imagery from above, whereas Street View shows ground-level panoramas.<\/li>\n<li><strong>Google Earth:<\/strong> is designed for geographic exploration on a three-dimensional globe and can integrate several visual sources, but it is not the same as the Street View journey collection.<\/li>\n<li><strong>Photo Sphere and virtual tour:<\/strong> a Photo Sphere is an individual panorama contributed by a user, while a tour connects several panoramas to move through a space. Both can appear in the Maps ecosystem without becoming official road coverage.<\/li>\n<li><strong>Live View and Immersive View:<\/strong> use other combinations of camera imagery, augmented reality or modeling to provide guidance or represent a place; they are not alternative names for Street View.<\/li>\n<\/ul>\n<p>These differences help users interpret the source, date and scope of each image before using it to plan a visit, analyze an area or present a business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Google Street View is, how it creates 360-degree panoramas, how to view historical imagery, and how it differs from Maps and virtual tours.<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[372],"class_list":["post-20544","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-google-tools-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20544"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}