{"id":20532,"date":"2020-01-30T11:55:25","date_gmt":"2020-01-30T11:55:25","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/google-merchant-center"},"modified":"2026-06-26T15:43:13","modified_gmt":"2026-06-26T15:43:13","slug":"google-merchant-center","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-merchant-center","title":{"rendered":"Google Merchant Center"},"content":{"rendered":"<p><strong>Definition:<img decoding=\"async\" class=\"boxpad alignright wp-image-14395 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/google_merchant_center.jpg\" alt=\"google merchant center\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/google_merchant_center.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/google_merchant_center-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<p><a href=\"https:\/\/www.google.ie\/intl\/en\/retail\/solutions\/merchant-center\/#?modal_active=none\" target=\"_blank\" rel=\"noopener\">Google Merchant Center<\/a>\u00a0is a Google tool that serves to enter data from an online store and be able to advertise in <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-shopping\">Google Shopping,<\/a> among other services.<\/p>\n\n<h2>What is Google Merchant Center for?<\/h2>\n<p>The main objective of this platform is to allow users to upload the information of the products (brand, type of product, product ID, price, description &#8230;) through a data feed, to later use them in advertising campaigns and that they are shown in the most relevant searches of Shopping.<br \/>\n<a style=\"font-size: 16px; font-style: normal; font-weight: 400; color: #3a3a3a;\" href=\"https:\/\/www.google.ie\/intl\/en\/retail\/solutions\/merchant-center\/#?modal_active=none\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-size: 16px;\"><img decoding=\"async\" class=\"size-medium wp-image-20533 alignleft\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/googleMC-258x300.jpg\" alt=\"\" width=\"258\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/googleMC-258x300.jpg 258w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/googleMC.jpg 285w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><\/strong><\/a><\/p>\n<p>Products uploaded to Google Merchant Center have an expiration of 30 days from the time the upload is made, so it is important to have the information updated.<\/p>\n<p>The Shopping ads in combination with other channels are a way quite used by multiple advertisers due to the great increase in visibility that their ads bring, the addition of images in the search engine and the high <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/ctr\">CTR<\/a> that they usually have, at the same time as a relatively<br \/>\nsmaller search <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/cpc\">CPC<\/a>s than in search campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"indexed\"><span class=\"heading_text\">What you can do from Google Merchant Center<\/span><\/h2>\n<ul>\n<li><strong>Shopping ads:<\/strong>With a format that resembles that of the catalog, the products will be displayed in the Google Shopping network. This network is characterized by being one of the favorite sources for users when buying.<\/li>\n<li><strong>Integration with Adwords:<\/strong>Thanks to the simple integration with <a href=\"https:\/\/www.arimetrics.com\/en\/google-ads-agency-spain\">Google Ads, <\/a>Merchant Center feeds can be used to link with google&#8217;s advertising platform. It allows specific campaigns such as dynamic remarketing to be carried out.<\/li>\n<li><strong>Analytics support:<\/strong>Data from the Merchant Center can be kept separate from Analytics thanks to custom segments that prevent hits from being crossed.<\/li>\n<li><strong>Online ratings:<\/strong>Product reviews and ratings can help sales. Integrated into the Merchat Center listing, ratings, including stars, receive a preferential position.<br \/>\nIntegration with Google Local Search: listints can now include the locations of the establishments closest to the user who performs the search at that time.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 class=\"indexed\"><span id=\"como-crear-un-feed-de-datos-en-google-merchant-center\" class=\"anchor\"><\/span><span class=\"heading_text\">Create a data feed in Google Merchant Center<\/span><\/h2>\n<p>To start loading our products with the aim of doing a Google Shopping campaign we need to have a Gmail account and a verified ecommerce within My Business. There are several options for getting started in Google Merchant Center:<\/p>\n<ol>\n<li>Create our product catalog in an Excel file, specifying a series of mandatory attributes and other specific ones in the headers. Then you will have to upload that spreadsheet with a file with extension &#8220;.txt&#8221; and check that it is complete.<\/li>\n<li>Directly use the template that we can download from Google and in which the preset attributes can be modified. This option uses the Google Merchant Center plugin to upload the data feed.<\/li>\n<li>Some e-commerce platforms such as Prestashop or Magento, have modules that allow automatic integration.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>Merchant Center Next<\/h2>\n<p>Currently, Google Merchant Center has evolved toward Merchant Center Next, a renewed experience that simplifies product management, diagnostics, free listings and campaigns connected with Google Ads.<\/p>\n<p>Beyond the classic feed, Google increasingly uses connected data sources, website information, ecommerce integrations and automated rules. Current management requires reviewing diagnostics, data quality, policies, availability, prices, shipping and the connection with Performance Max or Shopping campaigns.<\/p>\n<h2>Frequently asked questions about Google Merchant Center<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Google Merchant Center?<\/summary>\n<p>Definition: Google Merchant Center is a Google tool that serves to enter data from an online store and be able to advertise in Google Shopping, among other services. The main objective of this platform is to allow users to upload the information of the products (brand, type of product, product ID, price, description &#8230;) through a data feed, to later use them in advertising campaigns and that they are shown in the mo In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Google Merchant Center used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Google Merchant Center related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Google Merchant Center?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-merchant-center#definedterm\",\n      \"name\": \"Google Merchant Center\",\n      \"description\": \"Definition of Google Merchant Center in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-merchant-center#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Google Merchant Center?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: Google Merchant Center is a Google tool that serves to enter data from an online store and be able to advertise in Google Shopping, among other services. 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