{"id":20523,"date":"2020-01-30T11:39:53","date_gmt":"2020-01-30T11:39:53","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/google-keyword-planner"},"modified":"2026-06-26T15:42:27","modified_gmt":"2026-06-26T15:42:27","slug":"google-keyword-planner","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-keyword-planner","title":{"rendered":"Google Keyword Planner"},"content":{"rendered":"

\"googleDefinition:<\/strong><\/p>\n

The Google Keyword Planner<\/strong> or Keyword Planner,<\/strong>is a complementary tool of Google As<\/a>\u00a0that facilitates its users the search, analysis and choice of the most convenient and \/ or optimal keywords for the campaigns they are going to carry out.<\/p>\n\n

What is Google Keyword Planner for?<\/h2>\n

It works based on algorithms that provide quantitative (and qualitative in the case of Display) estimates on how much keywords are searched (monthly average of searches), how much companies are using them (competition) or what bid Google suggests for each of them, among other relevant indicators<\/p>\n

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Google Keyword Planner features<\/h2>\n

This tool offers you in turn analysis, forecasts, and segmentations of various types, by device, city, country, and is useful both to find both good keywords to attack, and the most appropriate ad groups that help to better structure your campaigns.<\/p>\n

Frequently asked questions about Google Keyword Planner<\/h2>\n
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\nWhat is Google Keyword Planner?<\/summary>\n

Definition: The Google Keyword Planner or Keyword Planner, is a complementary tool of Google As that facilitates its users the search, analysis and choice of the most convenient and \/ or optimal keywords for the campaigns they are going to carry out. It works based on algorithms that provide quantitative (and qualitative in the case of Display) estimates on how much keywords are searched (monthly average of searches) In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n

\nWhat is Google Keyword Planner used for in digital marketing?<\/summary>\n

It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n

\nHow is Google Keyword Planner related to a digital strategy?<\/summary>\n

It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n

\nWhat should be considered when working with Google Keyword Planner?<\/summary>\n

It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n