{"id":20519,"date":"2020-01-30T11:34:05","date_gmt":"2020-01-30T11:34:05","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/google-hummingbird"},"modified":"2026-06-26T15:41:49","modified_gmt":"2026-06-26T15:41:49","slug":"google-hummingbird","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-hummingbird","title":{"rendered":"Google Hummingbird"},"content":{"rendered":"

\"googleDefinition:<\/strong><\/p>\n

Google Hummingbird<\/strong>is a new version of the search engine algorithm<\/strong> fully written from scratch that Google launched in August 2013, during the 15th anniversary of the American technology company. The name of this new version, hummingbird is a metaphor for the improved accuracy<\/strong> and speed<\/strong> that this algorithm update incorporates.<\/p>\n\n

Features of Google Hummingbird<\/h2>\n

Unlike other algorithm updates like Google Panda or Google Penguin that are based on page rank, Hummingbird focuses entirely on the search method<\/strong> with the aim of responding to a type of user who is increasingly performing more complex searches, especially through mobile devices that allow conversational searches.<\/p>\n

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How Google Hummingbird works<\/span><\/h2>\n

This new version of the search algorithm focuses on making better interpretations of users’ searches<\/strong> that yield more accurate results. To do this, the algorithm focuses on analyzing the search as a whole instead of doing it based on each word, with the classic system of keywords and concordance of them. In this way the search engine reaches a degree of complexity never seen to date being able to better understand<\/strong> what the user needs and throwing search results that go beyond web pages: now Google also offers geolocations,<\/a>reviews and many more variables.<\/p>\n

Google <\/a>said at the launch of this update of the algorithm that it affects more than 90% of searches so it is undoubtedly one of the the most important changes,<\/strong>if not the most, in the history of the search engine, although it has not produced a change in the SERPs as great as other updates that focused on the level of quality of the websites did.<\/p>\n

Frequently asked questions about Google Hummingbird<\/h2>\n
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\nWhat is Google Hummingbird?<\/summary>\n

Definition: Google Hummingbird is a new version of the search engine algorithm fully written from scratch that Google launched in August 2013, during the 15th anniversary of the American technology company. The name of this new version, hummingbird is a metaphor for the improved accuracy and speed that this algorithm update incorporates. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n

\nWhat is Google Hummingbird used for in digital marketing?<\/summary>\n

It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n

\nHow is Google Hummingbird related to a digital strategy?<\/summary>\n

It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n

\nWhat should be considered when working with Google Hummingbird?<\/summary>\n

It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n