{"id":20510,"date":"2020-01-30T11:10:45","date_gmt":"2020-01-30T11:10:45","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/google-discover"},"modified":"2026-09-14T10:38:35","modified_gmt":"2026-09-14T10:38:35","slug":"google-discover","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-discover","title":{"rendered":"Google Discover"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/google_discover.jpg\" alt=\"Google Discover\" class=\"boxpad alignright\" style=\"margin-top:0\" width=\"300\" height=\"300\" \/><strong>Definition:<\/strong><\/p>\n<p><strong>Google Discover<\/strong> is a Google Search feature that shows content related to each user&#8217;s interests without requiring them to enter a query. It presents recommendations, such as articles and videos, that help people discover information from different sources.<\/p>\n<p>The selection may be based on the user&#8217;s activity and preferences, depending on their settings. Not everyone receives the same recommendations, and the content is not limited to recent news.<\/p>\n\n<h2>Origins and operation of Google Discover<\/h2>\n<p>Google introduced Discover in September 2018 as an evolution of its content feed. The change brought a new presentation and expanded the idea of discovering information without performing an explicit search.<\/p>\n<p>In a conventional search, the user enters a query and receives related results. In Discover, the systems select content that might interest them based on the available signals.<\/p>\n<p>These signals may include activity saved in the account, stated interests and interaction with recommendations. Their use depends on personalisation settings and the available features.<\/p>\n<p>Discover can be found in the Google app and on other supported surfaces, such as certain mobile browsing experiences. Its availability and presentation may vary by device, country and settings.<\/p>\n<h2>What content can appear<\/h2>\n<p>Discover shows content on a wide range of topics, such as science, technology, sport, entertainment and travel. Selection reflects the user&#8217;s interests, not just the publication date.<\/p>\n<p>An older article can appear if it remains useful and relevant. It is therefore not necessary to publish breaking news to be eligible to receive traffic from Discover.<\/p>\n<p>Users can indicate that they are not interested in a topic or source and adjust recommendations. These preferences help personalise the experience but do not turn the feed into a fixed list of publications.<\/p>\n<p>Discover is not the same as Google News either. Although both can show news, Discover includes other content and is organised primarily around each person&#8217;s interests.<\/p>\n<h2>Requirements for appearing in Discover<\/h2>\n<p>A page is eligible to appear if it is indexed by Google and complies with Discover&#8217;s content policies. <strong>It does not need special tags or dedicated structured data markup.<\/strong> Meeting these conditions does not guarantee selection.<\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-discover?hl=en\" target=\"_blank\" rel=\"noopener\">Google&#8217;s recommendations for Discover<\/a> focus on helpful, reliable, people-first content. They include the following:<\/p>\n<ul>\n<li><strong>Descriptive titles:<\/strong> reflect the content without exaggeration or withholding essential information to encourage a click.<\/li>\n<li><strong>Editorial contribution:<\/strong> provide original information, useful explanations or relevant coverage of the topic.<\/li>\n<li><strong>Representative images:<\/strong> use quality images related to the content, avoiding generic visuals or those with too much text.<\/li>\n<li><strong>Good page experience:<\/strong> make the content easy to read, navigate and access.<\/li>\n<li><strong>Avoidance of sensationalism:<\/strong> avoid techniques intended to manipulate interest through outrage, morbid curiosity or misleading claims.<\/li>\n<\/ul>\n<p>For large images, Google recommends a width of at least <strong>1,200 pixels<\/strong>, high resolution and a 16:9 aspect ratio. It also advises enabling large image previews through <code>max-image-preview:large<\/code> or AMP.<\/p>\n<p>These recommendations support appropriate presentation; they are not a formula for achieving a particular position or number of visits.<\/p>\n<h2>Advertising in Google Discover<\/h2>\n<p>Discover can show ads alongside content recommendations. These are advertising placements and should be distinguished from a page appearing organically.<\/p>\n<p><strong>Demand Gen<\/strong> campaigns, managed through <a href=\"https:\/\/www.arimetrics.com\/en\/google-ads-agency-spain\">Google Ads<\/a>, can use Discover as one of their placements. Delivery depends on the campaign&#8217;s settings, assets and requirements.<\/p>\n<p>Buying advertising is not the same as having an article selected as an organic recommendation. These are separate routes, with their own management and measurement.<\/p>\n<h2>How to measure and interpret traffic<\/h2>\n<p>Search Console provides a Discover performance report showing impressions, clicks and <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/ctr\">CTR<\/a> once the property reaches the minimum impression threshold required for the report to be available.<\/p>\n<p>Impressions indicate the recorded exposure of the content; clicks reflect access from Discover, and CTR relates the two metrics. None of them proves, on its own, that those visits have produced a useful business outcome.<\/p>\n<p><strong>Discover traffic can fluctuate considerably.<\/strong> Changes in user interests, the types of content shown and updates to Google&#8217;s systems can alter its distribution.<\/p>\n<p>A drop does not automatically indicate a technical issue or a penalty. It is worth reviewing which pages were receiving traffic, how their presence is changing and whether there are indexing issues or relevant changes to the site.<\/p>\n<p>Google recommends treating Discover as a supplement to search traffic, not as a stable and predictable source of visits. Likewise, an improvement in observed CTR does not, on its own, establish that a page will receive more recommendations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Google Discover is, how it recommends content based on interests, eligibility requirements, advertising and traffic measurement.<\/p>\n","protected":false},"author":6,"featured_media":79409,"template":"","encyclopedia-tag":[1403],"class_list":["post-20510","encyclopedia","type-encyclopedia","status-publish","has-post-thumbnail","hentry","encyclopedia-tag-content-discovery"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media\/79409"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20510"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}