![\"Gmail\"](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Gmail-1.jpg\")
Definition:<\/b><\/p>\nDefinition:<\/b><\/p>\n
Google Gmail<\/b> is an email service developed<\/b> by the company Google. This is characterized by being totally free <\/b>and multi-device,<\/b>so that we can access it from any device as long as we have an Internet connection.<\/p>\n\nHistory of Gmail<\/h2>\n
Born in 2004, Google Gmail initially emerged as an internal communication service among Google employees. When it launched for the standard consumer, Google made a strong bet by offering 1GB of free storage which was much higher than what most email services offered at the time. Taking into account this feature, and although in principle Gmail could only be accessed through invitations from other registered users, the service was popularized quickly,<\/b>being fully accessible from 2007 and arriving in 2012 to surpass Outlook (Microsoft’s email service) thus becoming email most used worldwide<\/b> with the overwhelming figure of 1,500 million accounts registered in 2018.<\/p>\n
Over the years and in view of its enormous success, Google has focused many efforts on improving the service, progressively increasing its storage and incorporating new functionalities.<\/p>\n
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Gmail is characterized by a simple interface,<\/b>easy to use for any type of user and integrated with the Google search engine. It is based on a programming language that combines JavaScript and XML, known as Ajax <\/a>in a way that resembles in many ways locally installed email programs. Gmail is one of the emails that offers more memory<\/b> to its users for free, currently that figure reaches 15GB.<\/p>\n One of the main virtues of Gmail is its diversity of functions<\/b> in terms of search, filtering and classification of messages, with a centralized mail storage that allows us to label the emails received and group them into several subcategories.<\/p>\n Among the added functions that Google has been incorporating over the years is a chat for users, a phone call service, anti-spam function and user blocking, in addition to being a very relevant tool for the SEO <\/a>since the Gmail results appear in the SERPs of the personalized search.<\/p>\n Definition: Google Gmail is an email service developed by the company Google. This is characterized by being totally free and multi-device, so that we can access it from any device as long as we have an Internet connection. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\nFrequently asked questions about Gmail<\/h2>\n
\n\nWhat is Gmail?<\/summary>\n
\nWhat is Gmail used for in digital marketing?<\/summary>\n
\nHow is Gmail related to a digital strategy?<\/summary>\n
\nWhat should be considered when working with Gmail?<\/summary>\n