{"id":20478,"date":"2020-01-30T10:03:42","date_gmt":"2020-01-30T10:03:42","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/gclid"},"modified":"2026-06-26T15:32:38","modified_gmt":"2026-06-26T15:32:38","slug":"gclid","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/gclid","title":{"rendered":"Gclid"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad wp-image-14341 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Gclid-1.png\" alt=\"Gclid\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Gclid-1.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Gclid-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><strong>Definition<\/strong><\/p>\n<p class=\"p2\">Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-analytics\">Google Analytics<\/a> that adds a parameter to each URL that is loaded from a PPC ad.<\/p>\n\n<h2 class=\"p2\">How does it work?<\/h2>\n<p class=\"p2\">The Gclid is formed by <strong>a code of numbers and letters that serves so that Google can identify each visitor<\/strong> who clicks on a <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> ad and lands on the web. This is recorded in different dimensions:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">Fountain<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Campaign<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Ad group<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Keyword<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Search term<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Concordance<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Device<\/span><\/li>\n<\/ul>\n<h2 class=\"p5\">Advantages of automatic labeling<\/h2>\n<p>These are <strong>the biggest advantages<\/strong> when using Gclid or automatic labeling.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">It saves a lot of time since you don&#8217;t have to manually tag all the final URLs.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Avoids URL tagging errors that can occur when manually tagging URLs with <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/utm\" target=\"_blank\" rel=\"noopener noreferrer\">UTMs.<\/a> <\/span><\/li>\n<li class=\"li2\"><span class=\"s4\">Goals and transactions can <span class=\"s5\"> be easily imported from Google Analytics into Google Ads conversion tracking.<\/span><\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">You have the possibility of havingmore detailed Google Analytics reports.<\/span><\/li>\n<\/ul>\n<h2 class=\"p6\">How do I activate the Gclid?<\/h2>\n<p class=\"p6\">The steps to follow are:<\/p>\n<ol class=\"ol1\">\n<li class=\"li7\"><span class=\"s1\"><strong>Sign<\/strong> in to Google Ads.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\">Click <strong>Settings,<\/strong>which is located in the menu on the left.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\">Enter the tab called <strong>Account Settings.<\/strong><\/span><\/li>\n<li class=\"li7\"><span class=\"s1\">Click on the <strong>&#8220;Auto-tagging&#8221; section.<\/strong><\/span><\/li>\n<li class=\"li7\"><span class=\"s1\">Select <strong>&#8220;tag my ad&#8217;s destination URL&#8221;<\/strong>. Disabling auto-tagging leaves that action disabled.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\"><strong>Save<\/strong> the settings.<\/span><\/li>\n<\/ol>\n<h2 class=\"p8\"><strong>Functionality<\/strong><\/h2>\n<p class=\"p8\">These are <strong>the most outstanding features<\/strong> that the Gclid or automatic labeling has:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">You can <strong>import conversions<\/strong> registered in Google Ads into Google Analytics.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Data from Google Ads campaigns to Google Analytics such as costs, clicks, CTR, among many others, <strong>are synchronized.<\/strong><\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">You can even <strong>measure conversions in all browsers.<\/strong><\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">With automatic tagging <strong>you can import metrics and conversions<\/strong> from Google Analytics to Google Ads such as revenue, bounce rate, average session duration, attribution, etc &#8230;<\/span><\/li>\n<\/ul>\n<h2>Frequently asked questions about Gclid<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Gclid?<\/summary>\n<p>Definition Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from Google Analytics that adds a parameter to each URL that is loaded from a PPC ad. The Gclid is formed by a code of numbers and letters that serves so that Google can identify each visitor who clicks on a Google Ads ad and lands on the web. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Gclid used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Gclid related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Gclid?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/gclid#definedterm\",\n      \"name\": \"Gclid\",\n      \"description\": \"Definition of Gclid in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/gclid#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Gclid?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from Google Analytics that adds a parameter to each URL that is loaded from a PPC ad. 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The Gclid is formed by a code of numbers and letters that serves so that Google can identify each visitor who [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"template":"","encyclopedia-tag":[1023],"class_list":["post-20478","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-gclid"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20478"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}