{"id":20478,"date":"2020-01-30T10:03:42","date_gmt":"2020-01-30T10:03:42","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/gclid"},"modified":"2026-05-11T22:45:35","modified_gmt":"2026-05-11T22:45:35","slug":"gclid","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/gclid","title":{"rendered":"Gclid"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad wp-image-14341 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Gclid-1.png\" alt=\"Gclid\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Gclid-1.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Gclid-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><strong>Definition<\/strong><\/p>\n<p class=\"p2\">Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-analytics\">Google Analytics<\/a> that adds a parameter to each URL that is loaded from a PPC ad.<\/p>\n\n<h2 class=\"p2\">How does it work?<\/h2>\n<p class=\"p2\">The Gclid is formed by <strong>a code of numbers and letters that serves so that Google can identify each visitor<\/strong> who clicks on a <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> ad and lands on the web. This is recorded in different dimensions:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">Fountain<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Campaign<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Ad group<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Keyword<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Search term<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Concordance<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Device<\/span><\/li>\n<\/ul>\n<h2 class=\"p5\">Advantages of automatic labeling<\/h2>\n<p>These are <strong>the biggest advantages<\/strong> when using Gclid or automatic labeling.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">It saves a lot of time since you don&#8217;t have to manually tag all the final URLs.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Avoids URL tagging errors that can occur when manually tagging URLs with <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/utm\" target=\"_blank\" rel=\"noopener noreferrer\">UTMs.<\/a> <\/span><\/li>\n<li class=\"li2\"><span class=\"s4\">Goals and transactions can <span class=\"s5\"> be easily imported from Google Analytics into Google Ads conversion tracking.<\/span><\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">You have the possibility of havingmore detailed Google Analytics reports.<\/span><\/li>\n<\/ul>\n<h2 class=\"p6\">How do I activate the Gclid?<\/h2>\n<p class=\"p6\">The steps to follow are:<\/p>\n<ol class=\"ol1\">\n<li class=\"li7\"><span class=\"s1\"><strong>Sign<\/strong> in to Google Ads.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\">Click <strong>Settings,<\/strong>which is located in the menu on the left.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\">Enter the tab called <strong>Account Settings.<\/strong><\/span><\/li>\n<li class=\"li7\"><span class=\"s1\">Click on the <strong>&#8220;Auto-tagging&#8221; section.<\/strong><\/span><\/li>\n<li class=\"li7\"><span class=\"s1\">Select <strong>&#8220;tag my ad&#8217;s destination URL&#8221;<\/strong>. Disabling auto-tagging leaves that action disabled.<\/span><\/li>\n<li class=\"li7\"><span class=\"s1\"><strong>Save<\/strong> the settings.<\/span><\/li>\n<\/ol>\n<h2 class=\"p8\"><strong>Functionality<\/strong><\/h2>\n<p class=\"p8\">These are <strong>the most outstanding features<\/strong> that the Gclid or automatic labeling has:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\">You can <strong>import conversions<\/strong> registered in Google Ads into Google Analytics.<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">Data from Google Ads campaigns to Google Analytics such as costs, clicks, CTR, among many others, <strong>are synchronized.<\/strong><\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">You can even <strong>measure conversions in all browsers.<\/strong><\/span><\/li>\n<li class=\"li3\"><span class=\"s1\">With automatic tagging <strong>you can import metrics and conversions<\/strong> from Google Analytics to Google Ads such as revenue, bounce rate, average session duration, attribution, etc &#8230;<\/span><\/li>\n<\/ul>\n<h2>Frequently asked questions about Gclid<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Gclid mean in digital marketing?<\/summary>\n<p>Gclid refers to the concept described in this glossary entry: Definition Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from Google Analytics that adds a parameter to each URL that is loaded from a PPC ad. The Gclid is formed by a code of numbers and letters that serves so that Google can identify each visitor who clicks on a Google Ads ad and lands on the web. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Gclid?<\/summary>\n<p>Teams should review Gclid when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Gclid used in a digital strategy?<\/summary>\n<p>Gclid is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Gclid?<\/summary>\n<p>A common mistake is using Gclid too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/gclid#definedterm\",\n      \"name\": \"Gclid\",\n      \"description\": \"Definition of Gclid in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/gclid#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Gclid mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Gclid refers to the concept described in this glossary entry: Definition Auto-tagging or Gclid (Google Click IDentifier) is a setting that is activated from Google Analytics that adds a parameter to each URL that is loaded from a PPC ad. 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The Gclid is formed by a code of numbers and letters that serves so that Google can identify each visitor who [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"template":"","encyclopedia-tag":[1023],"class_list":["post-20478","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-gclid"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20478"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}