Sale<\/span><\/h3>\nIt is the end of the funnel or conversion funnel. It’s about transforming users into real customers.<\/strong><\/span><\/p>\n<\/b>Reference<\/span><\/h3>\nOnce the sale has been made, you must have a good after-sales service.<\/strong> This ensures that the customer is satisfied, so he will make a purchase again in the future and recommend the service to his contacts.<\/span><\/p>\n <\/p>\n
Frequently asked questions about Funnel<\/h2>\n\n
\nWhat is Funnel?<\/summary>\nDefinition: The conversion funnel or funnel is a concept used in e-commerce to describe the journey a consumer takes through an internet advertising or search system, browsing an e-commerce website, and eventually converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n\nWhat is Funnel used for in digital marketing?<\/summary>\nIt is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n\nHow is Funnel related to a digital strategy?<\/summary>\nIt is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n\nWhat should be considered when working with Funnel?<\/summary>\nIt is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n
![\"Funnel\"](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Funnel.png\")
<\/p>\n