{"id":20465,"date":"2020-01-29T22:59:03","date_gmt":"2020-01-29T22:59:03","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/friendica"},"modified":"2026-06-26T14:43:50","modified_gmt":"2026-06-26T14:43:50","slug":"friendica","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/friendica","title":{"rendered":"Friendica"},"content":{"rendered":"

\"Friendica\"<\/strong><\/em><\/p>\n

Definition:<\/strong><\/p>\n

Friendica<\/strong> <\/em> is a free and decentralized social network that is part of the Fediverse<\/strong><\/a>
\nplatform. It works in a similar way to Facebook, but has the particularity that it is made in open source language and that it works through different servers or ‘nodes’<\/strong> managed by individuals. Like the rest of the networks that make up Fediverso, it arises as a reaction to data monitoring and the growing weight of advertising in traditional social networks.<\/p>\n\n

Origin of Friendica<\/span><\/h2>\n

The ‘free Facebook’ was created in 2010 by Mike Macgirvin,<\/strong>but the lead developer left the project two years later to develop Hubzilla, another decentralized network that includes content management.<\/p>\n

Currently, it has 3,562 accounts and 2,064 active users<\/strong> grouped into 374 instances (or ‘nodes’), according to the data of the social network itself (November 2018). These figures place it very far from Mastodon,<\/strong>the social network with the most users of Fediverso, and light years away from Facebook, with 2,196 million active users in a month (July 2018).<\/p>\n

How Friendica works<\/h2>\n

\"ImageThe goal of Friendica is to connect friends, acquaintances or simply people with the same interests in groups of members.<\/strong> Communication within a group is restricted to group members, but a user can belong to more than one group.<\/p>\n

It allows you to share, comment and publish posts and photos, as well as create events.<\/strong> Posts have no space limit and, as on Facebook, can include multimedia material, links and even geolocation, if the user deems it convenient. The user can customize the degree of privacy of their profile and design their wall from a custom template.<\/p>\n

To group messages by topics you can add @menciones and #etiquetas.<\/strong> If these elements are not enough to find people with the same interests, another option is to consult the available forums.<\/strong><\/a><\/p>\n

 <\/p>\n

In addition to its decentralization, one of the main advantages of Friendica is that it allows users who use the Diaspora protocol (Diaspora and Hubzilla) and the OStatus protocol (GNU Social) to connect. You can also post and read comments from Twitter, Blogger or Tumblr. It is currently implementing the introduction of the ActivityPub<\/strong>protocol, which allows connection between ‘federation’ networks, such as Mastodon.<\/p>\n

How Friendica is financed<\/span><\/h2>\n

With regard to financing, it defends that the user is “a participant, not a client” and indicates that you can collaborate with donations to the administrator of a server, creating your own instance, being a prescriber of Friendica, helping to program the code, translating help documents or elaborating audiovisual material that can be used by the social network.<\/p>\n

Frequently asked questions about Friendica<\/h2>\n
\n
\nWhat is Friendica?<\/summary>\n

Definition: Friendica is a free and decentralized social network that is part of the Fediverse platform. It works in a similar way to Facebook, but has the particularity that it is made in open source language and that it works through different servers or 'nodes' managed by individuals. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n

\nWhat is Friendica used for in digital marketing?<\/summary>\n

It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n

\nHow is Friendica related to a digital strategy?<\/summary>\n

It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n

\nWhat should be considered when working with Friendica?<\/summary>\n

It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n