Request Body:<\/strong> The body of the request must contain the details of the event to be sent.<\/p>\nThe following is an example of how the request body for a Purchase event could be structured:<\/p>\n
{\r\n \"data\": [\r\n {\r\n \"event_name\": \"Purchase\",\r\n \"event_time\": 1610000000,\r\n \"user_data\": {\r\n \"em\": [\"hashed_email@example.com\"]\r\n },\r\n \"custom_data\": {\r\n \"currency\": \"USD\",\r\n \"value\": 30.00\r\n }\r\n }\r\n ]\r\n}\r\n<\/pre>\nMake the Request:<\/strong> Tools such as Postman or programming libraries (e.g. Axios in JavaScript or Requests in Python) can be used to send the POST request. It is critical to configure the request to include the body in JSON format.<\/p>\nEvent Verification:<\/strong> After sending the events, it is advisable to verify that they are being registered correctly.
\nThis can be done through the Facebook Event Manager, where you can view the events in real time and make sure that the information is being sent properly.<\/p>\nMaintenance and Updating:<\/strong> It is important to monitor event performance and make adjustments as needed.
\nIt should also be ensured that the implementation is kept up to date with any changes to the Facebook API.<\/p>\nWith these steps, it is possible to implement the Facebook Pixel using the API, allowing events to be sent programmatically and flexibly, without the need to insert JavaScript code directly into the website.<\/p>\n
Conversion types available on Facebook<\/span><\/h2>\nThe conversion types available on Facebook are as follows:<\/p>\n
\n- Add to wishlist<\/li>\n
- Add to cart<\/li>\n
- Add payment information<\/li>\n
- To find<\/li>\n
- Find Location<\/li>\n
- Calendar<\/li>\n
- Lead<\/li>\n
- Purchase<\/li>\n
- Contact<\/li>\n
- Content viewed<\/li>\n
- Submit Request<\/li>\n
- Donate<\/li>\n
- Start payment<\/li>\n
- Start Test<\/li>\n
- Customize product<\/li>\n
- Full registration<\/li>\n
- Subscribe<\/li>\n
- Other<\/li>\n<\/ul>\n
The conversion script has the following format:<\/p>\n
fbq('track', 'Purchase', {currency: \"USD\", value: 30.00})<\/pre>\nMeta Pixel and Conversions API<\/h2>\n
Currently, the most up-to-date name is Meta Pixel, although \u201cFacebook Pixel\u201d remains widely used. Measurement should no longer rely only on the browser pixel: Meta recommends combining it with Conversions API to improve data quality in the context of blockers, cookie restrictions and privacy changes.<\/p>\n
Current implementations should therefore refer to Meta Pixel + Conversions API, integrated with an appropriate consent setup.<\/p>\n
Frequently asked questions about Facebook Pixel<\/h2>\n\n
\nWhat does Facebook Pixel mean in digital marketing?<\/summary>\nFacebook Pixel refers to the concept described in this glossary entry: Definition: The Facebook Pixel is a javaScript code that cplaces an empty 1 x 1 pixel image and is inserted into the pages of a website to track visits and conversions coming from Facebook. When the script is loaded on the page, it sends a hit to Facebook that allows it to see what type of hit it is (page view or interaction), and allows you to generate audiences based on user profiles. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n\nWhen should teams pay attention to Facebook Pixel?<\/summary>\nTeams should review Facebook Pixel when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n\nHow is Facebook Pixel used in a digital strategy?<\/summary>\nFacebook Pixel is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n\nWhat is a common mistake when interpreting Facebook Pixel?<\/summary>\nA common mistake is using Facebook Pixel too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n
![\"Facebook](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Facebook_Pixel.jpg\"){kind=tracking}
<\/p>\n![\"Installing](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/facebook-pixel-instalacion.png\"){kind=tracking}
<\/p>\n