Request Body:<\/strong> The body of the request must contain the details of the event to be sent.<\/p>\nThe following is an example of how the request body for a Purchase event could be structured:<\/p>\n
{\r\n \"data\": [\r\n {\r\n \"event_name\": \"Purchase\",\r\n \"event_time\": 1610000000,\r\n \"user_data\": {\r\n \"em\": [\"hashed_email@example.com\"]\r\n },\r\n \"custom_data\": {\r\n \"currency\": \"USD\",\r\n \"value\": 30.00\r\n }\r\n }\r\n ]\r\n}\r\n<\/pre>\nMake the Request:<\/strong> Tools such as Postman or programming libraries (e.g. Axios in JavaScript or Requests in Python) can be used to send the POST request. It is critical to configure the request to include the body in JSON format.<\/p>\nEvent Verification:<\/strong> After sending the events, it is advisable to verify that they are being registered correctly.
\nThis can be done through the Facebook Event Manager, where you can view the events in real time and make sure that the information is being sent properly.<\/p>\nMaintenance and Updating:<\/strong> It is important to monitor event performance and make adjustments as needed.
\nIt should also be ensured that the implementation is kept up to date with any changes to the Facebook API.<\/p>\nWith these steps, it is possible to implement the Facebook Pixel using the API, allowing events to be sent programmatically and flexibly, without the need to insert JavaScript code directly into the website.<\/p>\n
Conversion types available on Facebook<\/span><\/h2>\nThe conversion types available on Facebook are as follows:<\/p>\n
\n- Add to wishlist<\/li>\n
- Add to cart<\/li>\n
- Add payment information<\/li>\n
- To find<\/li>\n
- Find Location<\/li>\n
- Calendar<\/li>\n
- Lead<\/li>\n
- Purchase<\/li>\n
- Contact<\/li>\n
- Content viewed<\/li>\n
- Submit Request<\/li>\n
- Donate<\/li>\n
- Start payment<\/li>\n
- Start Test<\/li>\n
- Customize product<\/li>\n
- Full registration<\/li>\n
- Subscribe<\/li>\n
- Other<\/li>\n<\/ul>\n
The conversion script has the following format:<\/p>\n
fbq('track', 'Purchase', {currency: \"USD\", value: 30.00})<\/pre>\n","protected":false},"excerpt":{"rendered":"Definition: The Facebook Pixel is a javaScript code that cplaces an empty 1 x 1 pixel image and is inserted into the pages of a website to track visits and conversions coming from Facebook. When the script is loaded on the page, it sends a hit to Facebook that allows it to see what type […]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[411,364],"class_list":["post-20431","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-facebook-en","encyclopedia-tag-social-ads-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20431"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Facebook](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Facebook_Pixel.jpg\"){kind=tracking}
<\/p>\n![\"Installing](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/facebook-pixel-instalacion.png\"){kind=tracking}
<\/p>\n