{"id":20416,"date":"2020-01-30T12:45:49","date_gmt":"2020-01-30T12:45:49","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/event"},"modified":"2026-09-14T10:37:06","modified_gmt":"2026-09-14T10:37:06","slug":"event","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/event","title":{"rendered":"Event"},"content":{"rendered":"

\"Event\"Definition:<\/strong><\/p>\n

An event<\/strong>, in digital analytics, is an interaction or occurrence recorded on a website or in an application to measure what happens. It may represent a page view, a click, a purchase or an application error.<\/p>\n

Events make it possible to analyse specific actions, beyond counting visits. Not every event corresponds to a deliberate user action: events can also record automated processes or system behaviour.<\/p>\n\n

What events are used for in digital analytics<\/h2>\n

Events help you understand how a website or application is used and where a process is completed or interrupted. In a digital analytics<\/a> project, event selection starts with the questions the business needs to answer.<\/p>\n

For example, a store can measure when a product is viewed, added to the cart and purchased. Comparing these steps helps identify where participation drops, although the data alone does not explain why.<\/p>\n

Recording more events does not mean having better information. Each event should represent an identifiable action and serve a purpose in the analysis.<\/p>\n

How an event is described<\/h2>\n

An event usually includes a name that identifies what happened and additional data that provides context. In Google Analytics 4, this data is called parameters<\/strong>.<\/p>\n

For example, the purchase<\/code> event records a purchase. It can include parameters such as transaction_id<\/code>, which identifies the transaction; value<\/code>, which specifies its value, and currency<\/code>, which identifies the currency.<\/p>\n

The name tells you what happened; the parameters describe that particular transaction. There is no need to create a different event name for every product or amount.<\/p>\n

Types of events in Google Analytics 4<\/h2>\n

Google Analytics 4<\/a> uses an event-based measurement model. Events fall into these groups according to how they are collected or defined:<\/p>\n