{"id":20390,"date":"2020-01-29T16:31:58","date_gmt":"2020-01-29T16:31:58","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/dofollow-link"},"modified":"2026-09-24T10:28:23","modified_gmt":"2026-09-24T10:28:23","slug":"dofollow-link","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/dofollow-link","title":{"rendered":"DoFollow Link"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad wp-image-23285 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/dofollow-link.jpg\" alt=\"DoFollow Link\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/dofollow-link.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/dofollow-link-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p>A <strong>DoFollow link<\/strong> is the informal name for a regular HTML link that does not use <code>rel<\/code> values to limit or qualify how search engines treat it. There is no standard <code>rel=\"dofollow\"<\/code> attribute: if the link is crawlable, Google may discover and analyse its destination and consider it among its signals, without guaranteeing indexing or higher rankings.<\/p>\n\n<h2>How a DoFollow link is represented<\/h2>\n<p>In HTML, a regular link only needs a destination and linked text. For example: <code>&lt;a href=\"https:\/\/<wbr>example.com\/<wbr>page\"&gt;<wbr>Link text&lt;\/a&gt;<\/code>. Because it does not include <code>nofollow<\/code>, <code>sponsored<\/code> or <code>ugc<\/code>, it is commonly called a DoFollow link in SEO.<\/p>\n<p>The word DoFollow distinguishes it from qualified links, but <strong>it does not add a special instruction to the code<\/strong>. It is also unrelated to whether the link opens in the same tab or a new one: attributes such as <code>target=\"_blank\"<\/code> control browser behaviour, not the relationship communicated to a search engine.<\/p>\n<h2>What it can provide to search engines<\/h2>\n<p>A crawlable link connects two resources and provides context through the source page, destination and <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/anchor-text\">anchor text<\/a>. Its treatment is involved in several distinct stages:<\/p>\n<ul>\n<li><strong>Discovery:<\/strong> A search engine may find a URL that it did not previously know.<\/li>\n<li><strong>Crawling:<\/strong> A crawler may request the linked resource when its systems and technical directives allow it.<\/li>\n<li><strong>Interpretation:<\/strong> The link helps relate topics, pages and entities across the web.<\/li>\n<li><strong>Evaluation:<\/strong> Search systems may consider the link alongside many other signals, but there is no fixed or guaranteed transfer of authority.<\/li>\n<\/ul>\n<p>Discovering a URL does not mean it will be crawled immediately, crawling does not guarantee indexing, and one link does not determine rankings by itself.<\/p>\n<h2>Differences from NoFollow, Sponsored and UGC<\/h2>\n<p>Google documents several <code>rel<\/code> values for explaining the relationship with a destination. The appropriate choice depends on the origin and nature of the link, not on a predetermined ratio:<\/p>\n<ul>\n<li><strong>Regular link:<\/strong> It needs no <code>rel<\/code> value when Google is expected to crawl and interpret it without qualifications.<\/li>\n<li><strong><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/nofollow-link\">NoFollow:<\/a><\/strong> It is used when the other values do not apply and the publisher would rather Google did not associate the site with, or crawl, the linked page from that link.<\/li>\n<li><strong>Sponsored:<\/strong> It identifies advertising, sponsorships and other paid placements.<\/li>\n<li><strong>UGC:<\/strong> It identifies links added by users, such as those published in comments or forums.<\/li>\n<\/ul>\n<p>These values can be combined when appropriate. According to <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/qualify-outbound-links\" target=\"_blank\" rel=\"noopener\">Google&#8217;s documentation on qualifying outbound links<\/a>, qualified links will generally not be followed, although the destination URL may be discovered through sitemaps or other links.<\/p>\n<h2>Use in internal and external links<\/h2>\n<p>The DoFollow label can apply to both internal and external links. In either case, the link should be accessible through an <code>&lt;a&gt;<\/code> element with a resolvable <code>href<\/code> attribute.<\/p>\n<ul>\n<li><strong>Internal links:<\/strong> They connect pages on the same site, support navigation and help represent its architecture and hierarchy.<\/li>\n<li><strong>External links:<\/strong> They lead to another domain and may attribute a source, extend an explanation or connect related resources.<\/li>\n<li><strong>Inbound links:<\/strong> From the receiving page&#8217;s perspective, an incoming external link is a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/backlink\">backlink<\/a>.<\/li>\n<\/ul>\n<p>A reciprocal link exists when two sites link to each other. Reciprocity describes the relationship between the two links, but it does not determine whether either one is qualified or regular.<\/p>\n<h2>Relationship with authority and link building<\/h2>\n<p>In SEO, the term <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/link-juice\">link juice<\/a> is used as a simplified description of the influence that a link may pass. It is not an observable or constant percentage: search engines assess factors such as relevance, context, source, anchor text and the overall quality of a link pattern.<\/p>\n<p>Regular links form part of <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/linkbuilding\">link building<\/a>, but their value does not depend only on the absence of <code>nofollow<\/code>. A relevant editorial link may support discovery, context and referral traffic; a link created to manipulate rankings may be ignored or result in action against a site.<\/p>\n<h2>Qualification and manipulative practices<\/h2>\n<p>The technical classification of a link does not make every acquisition method legitimate. Four situations help explain its correct treatment:<\/p>\n<ul>\n<li><strong>Editorial reference:<\/strong> A link chosen for its usefulness may remain a regular link.<\/li>\n<li><strong>Commercial relationship:<\/strong> Paid, sponsored or advertising links should be identified with <code>sponsored<\/code> or, where appropriate, <code>nofollow<\/code>.<\/li>\n<li><strong>User-generated content:<\/strong> Links added by third parties may use <code>ugc<\/code>, either alone or combined with <code>nofollow<\/code>.<\/li>\n<li><strong>Manipulation:<\/strong> Buying links for rankings, excessive exchanges and automated link creation are among the <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#link-spam\" target=\"_blank\" rel=\"noopener\">link spam practices described by Google<\/a>.<\/li>\n<\/ul>\n<p>There is no universal ratio of DoFollow to NoFollow links that guarantees a natural profile. What matters is that each link reflects a genuine relationship, is qualified correctly and is useful in context.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A DoFollow link is a regular HTML link without attributes that qualify it. Learn how it works and how it differs from nofollow, sponsored and UGC links.<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[319],"class_list":["post-20390","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-linkbuilding-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20390"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}