![\"Emoji\"](\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Emoji-1.jpg\")
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Definition:<\/strong><\/p>\n An emoji<\/strong> is a pictograph, symbol or sequence of characters used within digital text to represent faces, objects, activities, animals, places, flags or ideas. Although many interfaces display it as a colourful image, it is generally transmitted as one or more encoded characters rather than as a graphic with a fixed size.<\/p>\n The word comes from the Japanese e<\/em>, meaning “picture”, and moji<\/em>, meaning “written character”. Emoji add visual cues to messages, posts and other digital communications, but their meaning depends on context and their appearance can change between operating systems, applications and vendors.<\/p>\n\n The Unicode Standard identifies the characters and sequences that can be treated as emoji. Some correspond to a single code point, while others combine several elements to form a flag, skin tone or family composition, for example. The Unicode Emoji<\/a> specification defines this structure and the properties needed to exchange them between systems.<\/p>\n Unicode standardises the identity of an emoji but does not impose an identical drawing. Apple, Google, Microsoft and other vendors create their own glyphs, so colour, expression and particular visual details may vary. A recent emoji may also appear as an empty box or an unjoined sequence when the receiving device does not yet support it.<\/p>\n Copying and pasting an emoji transfers its characters or sequence. The font or system that renders it determines its final appearance. An emoji therefore does not have a universal size of 12 \u00d7 12 pixels and should not be confused with an image inserted into a message.<\/p>\n Emoji are used in messaging, social networks, email, interfaces and other digital spaces. They do not replace the vocabulary or grammar of written language, but they can perform several functions within a conversation:<\/p>\n The same symbol can reinforce a sentence, soften it or make it ironic. This flexibility also introduces ambiguity: the writer’s intended meaning does not always match the recipient’s interpretation.<\/p>\n All three resources add a visual or expressive layer to communication, but they do not work in the same way:<\/p>\n Some applications automatically transform an emoticon into an emoji or include stickers inspired by emoji. This visual conversion does not make the three formats equivalent: their encoding, compatibility and method of delivery remain different.<\/p>\n Brands use emoji in social media, notifications, email subject lines, advertisements and customer service messages. Within a digital marketing<\/a> strategy, their function should reflect the channel, audience and communication tone.<\/p>\n Common applications include:<\/p>\n Using an emoji does not guarantee greater attention or interaction. An accumulation of symbols, an uncertain meaning or a tone that conflicts with the message can make content harder to read. Evaluation should compare equivalent content and also account for the device, audience and placement of the emoji.<\/p>\n Emoji interpretation depends on visual, cultural and technical factors. The following aspects help prevent important parts of a message from being lost:<\/p>\n When an emoji is converted into a standalone image, it needs a text alternative appropriate to its function. If it is decorative, that alternative may be omitted to avoid noise; if it conveys information, the alternative should describe it briefly and clearly.<\/p>\n Resources serve different purposes, from checking encoding to copying a particular symbol:<\/p>\n The Unicode list is the technical reference for determining which characters and sequences are standardised. The other resources help explore appearances and uses, but they do not replace that specification.<\/p>\n","protected":false},"excerpt":{"rendered":" An emoji is an encoded symbol that adds visual cues to text. Learn how emoji work, what they are used for and how they differ from emoticons and stickers.<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1346],"class_list":["post-20384","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-social-language"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20384"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How emoji work<\/h2>\n
What emoji are used for<\/h2>\n
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Emoji and related formats<\/h2>\n
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Emoji in digital marketing<\/h2>\n
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How emoji are interpreted<\/h2>\n
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Resources for finding emoji<\/h2>\n
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