{"id":20366,"date":"2020-01-29T15:42:11","date_gmt":"2020-01-29T15:42:11","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/earned-media"},"modified":"2026-05-11T22:41:45","modified_gmt":"2026-05-11T22:41:45","slug":"earned-media","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/earned-media","title":{"rendered":"Earned Media"},"content":{"rendered":"<p><em style=\"font-size: 16px; font-weight: 400;\"><strong style=\"font-size: 16px;\"><img decoding=\"async\" class=\"boxpad wp-image-14227 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Earned_Media.png\" alt=\"Earned Media\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Earned_Media.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/Earned_Media-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/em><\/p>\n<p><strong>Definition: <\/strong><\/p>\n<p><em><strong>Earned media, <\/strong><\/em>or earned media, refers to advertising acquired through promotional efforts other than advertising, as opposed to paid media, which refers to advertising obtained through advertisements.<\/p>\n<p>Earned media can consist of press posts, blogs, <a href=\"https:\/\/www.arimetrics.com\/en\/facebook-ads-agency-spain\">Facebook<\/a> likes, positive reviews of services or products, etc.<\/p>\n\n<h2>Differences between Earned media, Paid media, and Owned media<\/h2>\n<p>Among the means available to online sellers we can distinguish:<\/p>\n<ul>\n<li><strong>Owned media: own<\/strong> media, such as the web, blog, social media profiles and email.<\/li>\n<li><strong>Paid media: these<\/strong> are the media that are paid within the advertising budget.<\/li>\n<li><strong>Earned media:<\/strong> they are generated when the content receives recognition without having paid for it, through mentions in blogs, newspapers, social networks and word of mouth.<\/li>\n<\/ul>\n<h2>Earned media channels<\/h2>\n<p><strong>Earned media channels<\/strong> often refer specifically to advertising obtained through editorial influence, while social media refer to advertising obtained through grassroots actions, in particular on the Internet.<\/p>\n<p>Media can include any mass media, such as newspapers, television, radio and the Internet, and can include a variety of formats, such as news articles or programs, letters to the editor, etc.<\/p>\n<p>Earned media cannot be bought or owned, they can only be acquired organically, hence the term &#8216;cattle&#8217;.<\/p>\n<h2>How to get Earned Media<\/h2>\n<p>To achieve Earned Media it is necessary to carry out a specific strategy such as the following:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/benchmarking\">Benchmark<\/a> to analyze the presence of the brand and competitors in the digital environment.<\/li>\n<li>Define the desired audience.<\/li>\n<li>Create campaigns with the potential to go viral.<\/li>\n<li>Monitor the impact of campaigns and interactions with the brand.<\/li>\n<li>Amplify results when positive mentions are detected.<\/li>\n<\/ul>\n<h2>Frequently asked questions about Earned Media<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Earned Media mean in digital marketing?<\/summary>\n<p>Earned Media refers to the concept described in this glossary entry: Definition: Earned media, or earned media, refers to advertising acquired through promotional efforts other than advertising, as opposed to paid media, which refers to advertising obtained through advertisements. Earned media can consist of press posts, blogs, Facebook likes, positive reviews of services or products, etc. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Earned Media?<\/summary>\n<p>Teams should review Earned Media when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Earned Media used in a digital strategy?<\/summary>\n<p>Earned Media is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Earned Media?<\/summary>\n<p>A common mistake is using Earned Media too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/earned-media#definedterm\",\n      \"name\": \"Earned Media\",\n      \"description\": \"Definition of Earned Media in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/earned-media#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Earned Media mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Earned Media refers to the concept described in this glossary entry: Definition: Earned media, or earned media, refers to advertising acquired through promotional efforts other than advertising, as opposed to paid media, which refers to advertising obtained through advertisements. 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Earned media can consist of press posts, blogs, Facebook likes, positive reviews of services or products, etc. Differences between Earned media, Paid media, and Owned media Among [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1014],"class_list":["post-20366","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-earned-media"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20366"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}