{"id":20344,"date":"2020-01-29T15:09:31","date_gmt":"2020-01-29T15:09:31","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/domain"},"modified":"2026-05-11T22:41:02","modified_gmt":"2026-05-11T22:41:02","slug":"domain","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/domain","title":{"rendered":"Domain"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad wp-image-23096 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/dominio.jpg\" alt=\"Domain\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/dominio.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2021\/11\/dominio-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><b>Definition:<\/b><\/p>\n<p class=\"p1\">A <b><i>domain <\/i><\/b>is the unique address used to find a given <span class=\"s1\">we <\/span>page. For example, in this case, the domain would be: &#8216;<a href=\"https:\/\/www.arimetrics.com\/en\"><span class=\"s1\">www.arimetrics.com\/en.<\/span><\/a><\/p>\n<p class=\"p2\">The domain is used to <strong>make navigation easier and more accessible to people.<\/strong><\/p>\n<p>Links that are made up of the domain plus &#8220;\/text&#8221; <strong>are called <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/slug\" target=\"_blank\" rel=\"noopener noreferrer\">slug.<\/a><\/strong> In the case of our digital glossary the link would be <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\">www.arimetrics.com\/en\/digital-glossary<\/a><\/p>\n\n<h2 class=\"p1\">Structure of a domain<\/h2>\n<p class=\"p1\">Domains have, as a rule, two or three levels.<\/p>\n<p class=\"p1\"><strong>The first level is the root domain,<\/strong>which can be of type . gTLD or CCTLD. This type of domains is explained in the following section.<\/p>\n<p class=\"p1\"><strong>The second level is the name that has been chosen<\/strong> to refer to the domain. In our case Arimetrics.<\/p>\n<p class=\"p1\"><strong>The subdomain is a derivative of the second-level domain<\/strong> and is usually www.<\/p>\n<h2 class=\"p1\">Types of domains<\/h2>\n<p class=\"p1\">There are currently two types of domains:<\/p>\n<ul>\n<li class=\"p1\"><strong>gTLD or top-level domains:<\/strong><\/li>\n<\/ul>\n<p class=\"p1\">They are the ones that represent a series of names and organizations.<\/p>\n<p class=\"p1\">Initially, these domains were: <strong>COM, NET, ORG, EDU, GOB and MIL,<\/strong>which were later joined by others since <strong>there are currently 22 domains of this type.<\/strong><\/p>\n<ul>\n<li class=\"p1\"><strong>ccTLD or Geographic Top-level Domain<\/strong>:<\/li>\n<\/ul>\n<p class=\"p1\">They are those domains managed by non-profit organizations in each country and supervised by ICANN for <strong>the administration of territorial domains. <\/strong><\/p>\n<p class=\"p1\">A couple of examples of a ccTLD would be .es for Spain or .eu for European Union countries.<\/p>\n<p class=\"p1\">There is a <strong>third type of domain called mixed<\/strong> and that is a mixture between a domain of type gTLD and a domain of type ccTLD. An example of these mixed domains would be www.nombre.gob.es<\/p>\n<h2 class=\"p5\">Organizations related to Internet domains<\/h2>\n<p class=\"p7\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/IANA\" target=\"_blank\" rel=\"noopener\">IANA<\/a><\/p>\n<p class=\"p7\">It is the<i>Internet Assigned Numbers Authority<\/i>and responsible <strong>for global coordination for <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/dns\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s3\">DNS<\/span><\/a> Root domains and .int and .arpa domains,<span class=\"s3\"> IP<\/span> <span class=\"s3\">addressing,<\/span> and other <span class=\"s3\">Internet Protocol<\/span>resources.<\/strong><\/p>\n<p class=\"p10\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/Corporaci%C3%B3n_de_Internet_para_la_Asignaci%C3%B3n_de_Nombres_y_N%C3%BAmeros\" target=\"_blank\" rel=\"noopener noreferrer\">ICANN <\/a><\/p>\n<p class=\"p7\"><span class=\"s2\">It is <span class=\"s3\">the Internet Corporation for<\/span> <i>Assigned Names and Numbers.<\/i> This non-profit organization <strong>is dedicated to preserving the stability of<\/strong> the Internet through consensus-based processes.<\/span><\/p>\n<p class=\"p8\"><a href=\"https:\/\/es.wikipedia.org\/wiki\/InterNIC\" target=\"_blank\" rel=\"noopener noreferrer\">INTERNIC<\/a><\/p>\n<p class=\"p8\">InterNIC is a <span class=\"s3\">U.S.<\/span> Ministry of Commerce service that collaborates with the <strong>IANA<\/strong> for the <strong>management of public disputes related to domain name registration.<\/strong><\/p>\n<p class=\"p8\">Although these are <strong>the regulatory bodies in North America,<\/strong>there are also other similar regional organizations (ROs\/Regional Organizations) in the rest of the planet:<\/p>\n<ul class=\"ul1\">\n<li class=\"li11\"><span class=\"s6\"><strong>CENTR<\/strong> (Europe), <\/span><\/li>\n<li class=\"li11\"><span class=\"s6\"><strong>AFTLD<\/strong> (Africa) <\/span><\/li>\n<li class=\"li11\"><span class=\"s6\"><strong>APTLD<\/strong> (Asia and Pacific)<\/span><\/li>\n<li class=\"li11\"><span class=\"s6\"><strong>LACNIC<\/strong> and <strong>LACTLD<\/strong> (Latin America and the Caribbean)<\/span><\/li>\n<\/ul>\n<h2>Frequently asked questions about Domain<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What does Domain mean in digital marketing?<\/summary>\n<p>Domain refers to the concept described in this glossary entry: Definition: A domain is the unique address used to find a given we page. For example, in this case, the domain would be: &#x27; www.arimetrics.com\/en. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>When should teams pay attention to Domain?<\/summary>\n<p>Teams should review Domain when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Domain used in a digital strategy?<\/summary>\n<p>Domain is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is a common mistake when interpreting Domain?<\/summary>\n<p>A common mistake is using Domain too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/domain#definedterm\",\n      \"name\": \"Domain\",\n      \"description\": \"Definition of Domain in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/domain#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What does Domain mean in digital marketing?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Domain refers to the concept described in this glossary entry: Definition: A domain is the unique address used to find a given we page. For example, in this case, the domain would be: ' www.arimetrics.com\/en. It gives teams a shared vocabulary for analysing digital projects.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"When should teams pay attention to Domain?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Teams should review Domain when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How is Domain used in a digital strategy?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Domain is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is a common mistake when interpreting Domain?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"A common mistake is using Domain too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.\"\n          }\n        }\n      ]\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition: A domain is the unique address used to find a given we page. For example, in this case, the domain would be: &#8216;www.arimetrics.com\/en. The domain is used to make navigation easier and more accessible to people. Links that are made up of the domain plus &#8220;\/text&#8221; are called slug. In the case of our [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"template":"","encyclopedia-tag":[962,783],"class_list":["post-20344","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-conceptos-web","encyclopedia-tag-ia-generativa"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20344"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}