{"id":20326,"date":"2020-01-29T14:33:41","date_gmt":"2020-01-29T14:33:41","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/deeplinking"},"modified":"2026-06-26T14:05:38","modified_gmt":"2026-06-26T14:05:38","slug":"deeplinking","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/deeplinking","title":{"rendered":"Deeplinking"},"content":{"rendered":"

\"Deeplinking\"<\/p>\n

Definition: <\/strong><\/p>\n


\nDeeplinking <\/strong><\/em>consists of using a deep link or hyperlink, either on a web page or in the results of a search engine<\/a>, which directs directly to a page on a website other than the home page of the site. Typically, the home page of a website is the main page in the site hierarchy and any page other than this is considered “deep”.<\/p>\n

There are voices that disagree with the proliferation of deep links, as they drive users off the homepage of a site where there are advertisers who pay for space based on page views.<\/p>\n

 <\/p>\n\n

Deep linking in Apps<\/h2>\n

In the context of mobile applications, deeplinking is commonly used to redirect a user to a specific part of the application without having to go through the main screen. It is a very common method in applications that send warnings to users.<\/p>\n

An evolution of this is “deferred deep linking”, which sends a link to a screen of the app even if the user has not installed the app, postponing the activation of said link until the moment in which the user has the application active.<\/p>\n

Why deep-linking<\/h2>\n

Carrying out Deep Linking techniques can become a highly recommended practice since it provides numerous benefits:<\/p>\n

    \n
  • Engagement:<\/strong> by guiding users to the content they want, we get them to stay longer browsing our website and at the same time that it becomes more involved with our brand.<\/li>\n
  • SEO:<\/strong> the use of Depp Linking is conducive to indexing the contents of the website more easily and we can ascend more quickly in the search engines.<\/li>\n
  • Objectives:<\/strong> it is a very effective tool for achieving certain objectives such as video views or downloads of a certain app.<\/li>\n<\/ul>\n

    Frequently asked questions about Deeplinking<\/h2>\n
    \n
    \nWhat is deeplinking?<\/summary>\n

    Deeplinking is the practice of linking directly to an internal page, app screen, or specific section instead of always sending users to the homepage. It improves continuity between search, ads, email, web, and application.<\/p>\n<\/details>\n

    \nWhat is deeplinking used for in digital marketing?<\/summary>\n

    It is used to take the user to the exact content or product they expect, reduce friction, and improve conversion. It is useful in campaigns, mobile apps, ecommerce, content, notifications, and user reactivation.<\/p>\n<\/details>\n

    \nWhat relationship does deeplinking have with SEO?<\/summary>\n

    On the web, deep links help distribute authority, support discovery of internal pages, and improve relevance. In apps, they can connect results, campaigns, or content with specific experiences inside the application.<\/p>\n<\/details>\n

    \nWhat should be reviewed in a deeplinking strategy?<\/summary>\n

    It should be reviewed that links work, respect language and device, handle users without the app installed, and maintain measurement parameters. A broken deep link can affect experience and attribution.<\/p>\n<\/details>\n<\/div>\n