{"id":20326,"date":"2020-01-29T14:33:41","date_gmt":"2020-01-29T14:33:41","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/deeplinking"},"modified":"2023-10-24T07:25:05","modified_gmt":"2023-10-24T07:25:05","slug":"deeplinking","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/deeplinking","title":{"rendered":"Deeplinking"},"content":{"rendered":"

\"Deeplinking\"<\/p>\n

Definition: <\/strong><\/p>\n


\nDeeplinking <\/strong><\/em>consists of using a deep link or hyperlink, either on a web page or in the results of a search engine<\/a>, which directs directly to a page on a website other than the home page of the site. Typically, the home page of a website is the main page in the site hierarchy and any page other than this is considered “deep”.<\/p>\n

There are voices that disagree with the proliferation of deep links, as they drive users off the homepage of a site where there are advertisers who pay for space based on page views.<\/p>\n

 <\/p>\n\n

Deep linking in Apps<\/h2>\n

In the context of mobile applications, deeplinking is commonly used to redirect a user to a specific part of the application without having to go through the main screen. It is a very common method in applications that send warnings to users.<\/p>\n

An evolution of this is “deferred deep linking”, which sends a link to a screen of the app even if the user has not installed the app, postponing the activation of said link until the moment in which the user has the application active.<\/p>\n

Why deep-linking<\/h2>\n

Carrying out Deep Linking techniques can become a highly recommended practice since it provides numerous benefits:<\/p>\n

    \n
  • Engagement:<\/strong> by guiding users to the content they want, we get them to stay longer browsing our website and at the same time that it becomes more involved with our brand.<\/li>\n
  • SEO:<\/strong> the use of Depp Linking is conducive to indexing the contents of the website more easily and we can ascend more quickly in the search engines.<\/li>\n
  • Objectives:<\/strong> it is a very effective tool for achieving certain objectives such as video views or downloads of a certain app.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Definition: Deeplinking consists of using a deep link or hyperlink, either on a web page or in the results of a search engine, which directs directly to a page on a website other than the home page of the site. Typically, the home page of a website is the main page in the site hierarchy […]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[313],"class_list":["post-20326","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-seo-onpage-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20326"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}