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Definition: <\/strong><\/p>\n Content curation<\/strong><\/em> is the online collection, organization, and presentation of content related to a particular topic or subject. As a general rule, a content curation site reproduces some of the original content and links to the entire entry. Some content curation sites also offer the original content, its interpretation and comments.<\/p>\n\n Although some criticize content curation as a marketing tool, it can be very useful for users looking for an overview of up-to-date content on a specific topic. Content curation sites can be managed by individuals or small groups of people, known as curators<\/strong>. When the process involves many people, it is referred to as social curation<\/strong> or social media content curation<\/strong>.<\/p>\n Content curation involves sorting through large amounts of information on the web to present the best publications in an organized and meaningful way. This process includes filtering, sorting, organizing and categorizing<\/strong> content into specific topics, and then sharing it. Unlike content creation, curation does not involve generating new material, but rather discovering, compiling and sharing<\/strong> existing content with an online audience. This practice is important for marketing departments looking to maintain an effective online presence, offering added value<\/strong> to their audience and building lasting relationships with loyal followers.<\/p>\n Content curation can be integrated into marketing strategies in a variety of ways. Here are three effective methods:<\/p>\n Content curation offers several benefits that can significantly improve an organization’s marketing strategy:<\/p>\n Content curation benefits greatly from various tools that facilitate the collection, organization and distribution of relevant information. Here are some of the most popular and effective tools used in the content curation process:<\/p>\n Content Curation is the process of searching, selecting, organizing, contextualizing and sharing relevant information for an audience. It does not consist only of collecting links, but of contributing judgment and added value.<\/p>\n<\/details>\n It is used to keep a community informed, reinforce topical authority, feed communication channels and detect trends. It also helps save the user's time by filtering sources and highlighting what is most useful.<\/p>\n<\/details>\n Content creation produces original pieces from scratch or with its own development. Content Curation starts from existing information, selects it and presents it with context, interpretation or relation to a specific need.<\/p>\n<\/details>\n It should take care of source quality, attribution, timeliness, relevance, diversity of perspectives and coherence with the audience. It should also avoid copying without adding value or spreading unverified information.<\/p>\n<\/details>\n<\/div>\nWho curates content<\/h2>\n
The content curation process<\/h2>\n
Content Curation Applications<\/h2>\n
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Benefits of content curation<\/h2>\n
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Tools used in content curation<\/h2>\n
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Frequently asked questions about Content Curation<\/h2>\n
\n\nWhat is Content Curation?<\/summary>\n
\nWhat is Content Curation used for?<\/summary>\n
\nWhat is the difference between Content Curation and content creation?<\/summary>\n
\nWhat should Content Curation take care of?<\/summary>\n