{"id":20243,"date":"2020-01-29T15:58:21","date_gmt":"2020-01-29T15:58:21","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/modified-broad-concordance"},"modified":"2026-06-26T13:38:11","modified_gmt":"2026-06-26T13:38:11","slug":"modified-broad-match","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/modified-broad-match","title":{"rendered":"Modified Broad Concordance"},"content":{"rendered":"

\"Modified<\/p>\n

Definition: <\/strong> The modified broad match<\/strong><\/em> was a type of match used in Google Ads<\/a> somewhere between broad and phrase match.
\nIt was distinguished in that it provided more control than broad match and more freedom than phrase match.
\nIt disappeared as an option in July 2021.
\nIt worked by adding a “+” sign in front of one or more words in a phrase composed of keywords, when the selected match type is broad. <\/p>\n

Characteristics of the modified broad concordance<\/h2>\n

In order to match the keyword, the words with the ‘+ ‘ sign in front of them had to be present in the search.
\nThe order of the keywords did not matter<\/strong>.
\nUnlike broad match, modified broad match did not show an ad for synonyms or related searches, so it gave a higher level of control.
\nAlso, unlike phrase matching, the order of the words was not important<\/strong> which gave it more flexibility. <\/p>\n

Example of modified broad concordance<\/h2>\n

For example, if we use as keyword +clothing +shop, the ad will be activated with the searches “clothing store”, “clothing store in Seville” and “cheap clothing in store”. However, it will not be activated with “clothing store”, because the word store is not found in the search. In the modified broad match, as in the broad match, it is very important to use negative keywords to narrow down the searches in which the ad jumps. <\/p>\n

Modified broad match discontinuity in Google Ads<\/h2>\n

Since February 2021, the modified broad concordance has been replaced by the phrase concordance. Match types are simplified by combining the phrase match control with the extended coverage of the broad match modifier, which is no longer available. \"Updated<\/p>\n

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Source: https:\/\/support.google.com\/google-ads\/answer\/10286719?hl=es<\/a><\/p>\n

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Frequently asked questions about Modified Broad Concordance<\/h2>\n
\n
\nWhat is Modified Broad Concordance?<\/summary>\n

Modified Broad Concordance was a match type in Google Ads that allowed the presence of certain terms marked with the plus sign to be required. It was used to limit the reach of traditional broad match.<\/p>\n<\/details>\n

\nWhat was Modified Broad Concordance used for?<\/summary>\n

It was used to maintain a certain volume of related searches without losing control over words considered essential. It helped avoid overly open activations and organize campaigns before current match changes.<\/p>\n<\/details>\n

\nWhat was the difference between Modified Broad Concordance and Phrase Matching?<\/summary>\n

Modified Broad Concordance required specific terms to be included, but allowed more variations of order and combination. Phrase Matching was oriented toward searches that respected a more limited expression or meaning.<\/p>\n<\/details>\n

\nIs Modified Broad Concordance still used?<\/summary>\n

In Google Ads it stopped being available as an independent type and its behavior was integrated into changes to Phrase Matching. Even so, the concept remains useful for understanding campaign histories and old structures.<\/p>\n<\/details>\n<\/div>\n