{"id":20243,"date":"2020-01-29T15:58:21","date_gmt":"2020-01-29T15:58:21","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/modified-broad-concordance"},"modified":"2026-05-11T22:55:17","modified_gmt":"2026-05-11T22:55:17","slug":"modified-broad-match","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/modified-broad-match","title":{"rendered":"Modified Broad Concordance"},"content":{"rendered":"

\"Modified<\/p>\n

Definition: <\/strong> The modified broad match<\/strong><\/em> was a type of match used in Google Ads<\/a> somewhere between broad and phrase match.
\nIt was distinguished in that it provided more control than broad match and more freedom than phrase match.
\nIt disappeared as an option in July 2021.
\nIt worked by adding a “+” sign in front of one or more words in a phrase composed of keywords, when the selected match type is broad. <\/p>\n

Characteristics of the modified broad concordance<\/h2>\n

In order to match the keyword, the words with the ‘+ ‘ sign in front of them had to be present in the search.
\nThe order of the keywords did not matter<\/strong>.
\nUnlike broad match, modified broad match did not show an ad for synonyms or related searches, so it gave a higher level of control.
\nAlso, unlike phrase matching, the order of the words was not important<\/strong> which gave it more flexibility. <\/p>\n

Example of modified broad concordance<\/h2>\n

For example, if we use as keyword +clothing +shop, the ad will be activated with the searches “clothing store”, “clothing store in Seville” and “cheap clothing in store”. However, it will not be activated with “clothing store”, because the word store is not found in the search. In the modified broad match, as in the broad match, it is very important to use negative keywords to narrow down the searches in which the ad jumps. <\/p>\n

Modified broad match discontinuity in Google Ads<\/h2>\n

Since February 2021, the modified broad concordance has been replaced by the phrase concordance. Match types are simplified by combining the phrase match control with the extended coverage of the broad match modifier, which is no longer available. \"Updated<\/p>\n

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Source: https:\/\/support.google.com\/google-ads\/answer\/10286719?hl=es<\/a><\/p>\n

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Frequently asked questions about Modified Broad Concordance<\/h2>\n
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\nWhat does Modified Broad Concordance mean in digital marketing?<\/summary>\n

Modified Broad Concordance refers to the concept described in this glossary entry: Definition: The modified broad match was a type of match used in Google Ads somewhere between broad and phrase match. It was distinguished in that it provided more control than broad match and more freedom than phrase match. It gives teams a shared vocabulary for analysing digital projects.<\/p>\n<\/details>\n

\nWhen should teams pay attention to Modified Broad Concordance?<\/summary>\n

Teams should review Modified Broad Concordance when it affects acquisition, measurement, user experience, content, automation or campaign performance. The important step is to connect the definition with a real decision.<\/p>\n<\/details>\n

\nHow is Modified Broad Concordance used in a digital strategy?<\/summary>\n

Modified Broad Concordance is used by translating the concept into practical checks: where it appears in the funnel, which data or channel is involved and whether it needs optimisation, monitoring or documentation.<\/p>\n<\/details>\n

\nWhat is a common mistake when interpreting Modified Broad Concordance?<\/summary>\n

A common mistake is using Modified Broad Concordance too broadly. It is better to verify the context, the tool or the metric involved before making strategic or technical conclusions.<\/p>\n<\/details>\n<\/div>\n