{"id":20149,"date":"2020-01-28T16:54:17","date_gmt":"2020-01-28T16:54:17","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/blogger"},"modified":"2026-09-17T15:20:18","modified_gmt":"2026-09-17T15:20:18","slug":"blogger","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/blogger","title":{"rendered":"Blogger"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-13978 size-full\" style=\"margin-top: 0;\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/blogger-3.png\" alt=\"Blogger\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/blogger-3.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/blogger-3-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Definition:<\/strong><\/p>\n<p><strong>Blogger<\/strong> has two meanings. With an initial capital, it is Google&#8217;s blog-publishing platform. As a common noun, a blogger is a person who creates and publishes content on a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/blog\">blog<\/a>.<\/p>\n<p>The <a href=\"https:\/\/www.blogger.com\/about\/\" target=\"_blank\" rel=\"noopener\">Blogger<\/a> platform <strong>was launched by Pyra Labs in 1999 and acquired by Google in 2003<\/strong>. It made publishing on the Internet easier through an interface that did not require every page to be programmed manually.<\/p>\n\n<h2>Features of the Blogger platform<\/h2>\n<p><strong>Blogger is a hosted service<\/strong>: Google provides the infrastructure, editor and publication of posts. Its features include:<\/p>\n<ul>\n<li><strong>Creation and hosting:<\/strong> It enables a blog to be opened and content to be published without arranging a separate server.<\/li>\n<li><strong>Posts and pages:<\/strong> Content can be organised by date, labels and static sections.<\/li>\n<li><strong>Templates:<\/strong> The appearance can be adapted through layouts, widgets and HTML and CSS modifications.<\/li>\n<li><strong>Google integration:<\/strong> The service uses a Google account and can connect with other ecosystem features. The owner decides whether to add advertising services and how to configure them.<\/li>\n<\/ul>\n<p>Blogger was an early and influential platform. <strong>The term blogosphere has an origin independent of the platform.<\/strong> Its features, templates and integrations can change, so the service&#8217;s current documentation should be consulted.<\/p>\n<h2>Characteristics of a blogger<\/h2>\n<p>A blogger writes or manages content for a personal, corporate or third-party blog. They may do so as a personal interest, as part of a professional activity or for commercial objectives. <strong>The description refers to the activity of creating or managing content, regardless of qualifications, publication frequency or income model.<\/strong><\/p>\n<ul>\n<li><strong>Subject knowledge:<\/strong> They understand the topic about which they write and verify the necessary information.<\/li>\n<li><strong>Writing and editing:<\/strong> They structure texts so that they are understandable and appropriate for the audience.<\/li>\n<li><strong>Planning:<\/strong> They may use calendars and editorial processes to coordinate publications, although frequency depends on the project.<\/li>\n<li><strong>Distribution and measurement:<\/strong> They may use <a href=\"https:\/\/www.arimetrics.com\/en\/seo-agency-spain\">SEO<\/a>, social networks, email or analytics to help people discover the content. Understanding how a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/search-engine\">search engine<\/a> works can be useful, but it is not a requirement for being a blogger and does not guarantee a particular ranking.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Blogger has two meanings. With an initial capital, it is Google&#8217;s blog-publishing platform. As a common noun, a blogger is a person who creates and publishes content on a blog. The Blogger platform was launched by Pyra Labs in 1999 and acquired by Google in 2003. It made publishing on the Internet easier through [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1338],"class_list":["post-20149","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-blog-publishing"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20149"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}