{"id":20133,"date":"2020-01-28T16:33:48","date_gmt":"2020-01-28T16:33:48","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/bing"},"modified":"2026-10-02T11:31:02","modified_gmt":"2026-10-02T11:31:02","slug":"bing","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/bing","title":{"rendered":"Bing"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright size-full wp-image-80371\" style=\"margin-top:0;\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/bing-square.jpg\" alt=\"Bing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/bing-square.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2026\/09\/bing-square-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p><strong>Bing<\/strong> is Microsoft&#8217;s <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/search-engine\">search engine<\/a>. It helps people find web pages, images, videos, news, maps, products and other resources, combining conventional results with AI-assisted search experiences.<\/p>\n<p>Bing is the name of the search engine, not the browser or every Microsoft tool. Microsoft Edge is a browser, Microsoft Advertising manages advertising campaigns, and Bing Webmaster Tools helps site owners monitor their presence in the index.<\/p>\n\n<h2>How Bing works<\/h2>\n<p>A search on <a href=\"https:\/\/www.bing.com\/\" target=\"_blank\" rel=\"noopener\">Bing<\/a> activates several processes. Microsoft does not publish every detail of its ranking systems, but the general path can be summarized as follows:<\/p>\n<ol>\n<li><strong>Discovery:<\/strong> Bing finds URLs through links, sitemaps, owner submissions and update notifications. Bingbot is one of the programs that performs this task and is a type of <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/crawler\">crawler<\/a>.<\/li>\n<li><strong>Crawling and processing:<\/strong> the search engine requests accessible resources and analyzes their content, structure, language, links and other signals.<\/li>\n<li><strong>Indexing:<\/strong> Bing decides which documents may be added to its indexes and which information to retain about them. A crawlable URL is not guaranteed to be indexed.<\/li>\n<li><strong>Query interpretation:<\/strong> the system attempts to understand the words, intent, context, location and other circumstances of the search.<\/li>\n<li><strong>Retrieval and presentation:<\/strong> it selects results and modules for display on a <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/serp\">SERP<\/a>. Their order and format may vary by query, device, market and changes to the search engine.<\/li>\n<\/ol>\n<p>IndexNow allows participating websites to notify supported search engines when a URL has been added, updated or deleted. The notification helps them discover the change, but does not guarantee that the page will be crawled, indexed or assigned a particular ranking.<\/p>\n<h2>What appears in Bing search results<\/h2>\n<p>The results page is not limited to a list of links. Depending on the query and availability in each market, Bing may display:<\/p>\n<ul>\n<li><strong>Web results:<\/strong> pages considered relevant to the need expressed by the user.<\/li>\n<li><strong>Answers and information panels:<\/strong> summarized data, entities, snippets and references drawn from different sources.<\/li>\n<li><strong>Images, videos and news:<\/strong> specialized modules for exploring particular formats or topics.<\/li>\n<li><strong>Maps and local results:<\/strong> places, businesses, routes and other geographic information.<\/li>\n<li><strong>Shopping and other verticals:<\/strong> products, prices and specialized results when the query calls for them.<\/li>\n<li><strong>Advertisements:<\/strong> <a href=\"https:\/\/about.ads.microsoft.com\/en\" target=\"_blank\" rel=\"noopener\">Microsoft Advertising<\/a> allows sponsored results to be published, identified as advertising and separated from organic rankings.<\/li>\n<\/ul>\n<h2>Copilot Search and generative search<\/h2>\n<p>Copilot Search is a Bing search experience that combines web retrieval with generated responses. Microsoft introduced it in April 2025 as an evolution of the conversational features added to the search engine from 2023 onwards.<\/p>\n<p>Its features include:<\/p>\n<ul>\n<li><strong>Synthesized answers:<\/strong> it brings together information from multiple sources to produce an explanation tailored to the query.<\/li>\n<li><strong>Citations and sources:<\/strong> it includes references that allow users to visit the pages used and check the answer.<\/li>\n<li><strong>Additional context:<\/strong> it may include images, videos, related topics and options for continuing the exploration.<\/li>\n<li><strong>Coexistence with web search:<\/strong> generated answers do not replace all conventional results and do not appear in the same way for every query or region.<\/li>\n<\/ul>\n<p>Like any generative system, it may produce incomplete or inaccurate responses. The linked sources should be checked when information is sensitive, changeable or important to a decision.<\/p>\n<h2>Bing history and evolution<\/h2>\n<p>Bing belongs to a line of Microsoft search products that has changed in name, technology and interface. Its main stages can be summarized as follows:<\/p>\n<ul>\n<li><strong>1998:<\/strong> Microsoft launched MSN Search, which used results from external providers during its early years.<\/li>\n<li><strong>2005:<\/strong> the company broadly deployed its own search index and technology.<\/li>\n<li><strong>2006 and 2007:<\/strong> the service operated under the Windows Live Search and Live Search brands.<\/li>\n<li><strong>2009:<\/strong> Microsoft introduced Bing and announced a search agreement with Yahoo whose scope has evolved over time.<\/li>\n<li><strong>2023:<\/strong> Bing added an AI-based chat experience that was later associated with the Microsoft Copilot brand.<\/li>\n<li><strong>2025:<\/strong> Microsoft introduced Copilot Search in Bing as a mode integrating generated answers with web search.<\/li>\n<\/ul>\n<h2>SEO for Bing<\/h2>\n<p><a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/seo\">SEO<\/a> for Bing aims to make useful pages easier to discover, understand and select for its users. No configuration can guarantee rankings, but several areas should be reviewed:<\/p>\n<ul>\n<li><strong>Technical access:<\/strong> status codes, robots directives, canonical tags and required resources should accurately represent the state of each URL.<\/li>\n<li><strong>Architecture and discovery:<\/strong> internal links and sitemaps help show which pages exist and how they are related.<\/li>\n<li><strong>Useful content:<\/strong> a page should address a real need, explain its purpose and clearly identify its sources or owners where appropriate.<\/li>\n<li><strong>Structured data:<\/strong> valid markup can help the search engine understand entities and properties, although it does not guarantee an enhanced result.<\/li>\n<li><strong>Experience and performance:<\/strong> mobile compatibility, stability, readability and speed affect effective access to the content.<\/li>\n<li><strong>Monitoring:<\/strong> <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/bing-webmaster-tools\">Bing Webmaster Tools<\/a> provides reports, submission features, diagnostics and controls for monitoring crawling and indexing.<\/li>\n<\/ul>\n<p>IndexNow complements these practices by communicating recent changes. It does not replace a crawlable architecture, high-quality content or technical site control.<\/p>\n<h2>Bing and other Microsoft services<\/h2>\n<p>The search engine integrates with Microsoft products, but each serves a different purpose:<\/p>\n<ul>\n<li><strong>Microsoft Edge:<\/strong> is a browser that can use Bing as its search engine, but the two products are not equivalent.<\/li>\n<li><strong>Microsoft Copilot:<\/strong> is a broader family of AI assistants and experiences. Copilot Search is the mode integrated specifically into Bing.<\/li>\n<li><strong>Bing Webmaster Tools:<\/strong> is the platform that helps owners and professionals analyze how their sites interact with the search engine.<\/li>\n<li><strong>Microsoft Advertising:<\/strong> manages advertisements in search and other placements. A <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/ppc\">PPC<\/a> campaign buys advertising visibility, but does not improve organic rankings by itself.<\/li>\n<li><strong>Bing Maps, Images, Videos and News:<\/strong> are specialized verticals or experiences that may be integrated into general results.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What Bing is, how its search engine works, which results it shows, how it integrates Copilot Search, and what it means for SEO and advertising.<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","encyclopedia-tag":[1456],"class_list":["post-20133","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-general-search-engines"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/20133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=20133"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=20133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}