{"id":20029,"date":"2020-01-30T14:50:51","date_gmt":"2020-01-30T14:50:51","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/marketplace"},"modified":"2026-06-26T18:24:35","modified_gmt":"2026-06-26T18:24:35","slug":"marketplace","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/marketplace","title":{"rendered":"Marketplace"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"boxpad wp-image-14598 size-full alignright\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/marketplace-1.jpg\" alt=\"Marketplace\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/marketplace-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/01\/marketplace-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<p class=\"p1\"><b>Definition:<\/b><\/p>\n<p class=\"p1\">A marketplace is a large <strong>online shopping center,<\/strong>where products from many brands are offered and in which you can find any product, anytime and from anywhere.<\/p>\n<p class=\"p2\"><strong>Marketplaces work in a simple, effective and economical way. The goal is that both customers and sellers have it easy when it comes to selling and buying.<\/strong><\/p>\n<p class=\"p2\"><strong>These online shopping centers act as intermediaries,<\/strong>offering buyers the full range of products they house, facilitating the work of sellers and guaranteeing the security of the purchase and sale.<\/p>\n\n<h2 class=\"p1\">Advantages<\/h2>\n<p class=\"p1\">Marketplaces <strong>have many advantages for those who sell their products<\/strong> on these platforms:<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\">It is relatively <strong>easy to work with them.<\/strong><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\">They bring a <strong>lot of traffic,<\/strong>which is not comparable to what a smaller online business can have.<\/span><\/li>\n<li class=\"li2\"><span class=\"s2\">Marketplaces allow <strong>you to sell products without having an <a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">E-Commerce.<\/a><\/strong><\/span><\/li>\n<\/ul>\n<p class=\"p1\">For <strong>Buyers it also brings advantages:<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s2\">As there is competition between brands, <strong>prices are low and there are always promotions or offers.<\/strong><\/span><\/li>\n<li class=\"li2\"><span class=\"s2\">The guarantee that <strong>the payment will be made safely,<\/strong>without jeopardizing the user&#8217;s data.<\/span><\/li>\n<\/ul>\n<h2 class=\"p4\"><b>Main marketplaces<\/b><\/h2>\n<p class=\"p5\">Among the main marketplaces are:<\/p>\n<h3><span class=\"s2\"><a href=\"https:\/\/www.amazon.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Amazon<\/strong><\/a>: <\/span><\/h3>\n<p><span class=\"s2\">Company created by Jeff Bezos in 1994 in the United States and has become one of the most important online shopping centers in <strong>the world.<\/strong><\/span><\/p>\n<p><span class=\"s2\">It offers both its own products and those of other businesses or brands.<\/span><\/p>\n<h3><span class=\"s2\"><a href=\"https:\/\/es.aliexpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ali Express<\/strong><\/a>: <\/span><\/h3>\n<p><span class=\"s2\">It is the Marketplace created by the Chinese giant Alibaba, which <strong>is dedicated to the sale of other people&#8217;s products and that is not<\/strong><\/span><span class=\"s2\"><strong>pear with products from China<\/strong>, but allows you to make the purchase from anywhere in the world.<\/span><\/p>\n<p><span class=\"s2\">The particularity of AliExpress is that it does not pay the seller until the consumer has received his order and has confirmed the delivery in perfect condition, making consumers feel protected throughout the purchase process.<\/span><\/p>\n<h3><span class=\"s2\"><a href=\"https:\/\/www.google.es\/shopping?hl=es_ES\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Shopping<\/strong><\/a>: <\/span><\/h3>\n<p><span class=\"s2\">The Mountain View giant also wants to exploit the marketplace phenomenon, but in its own way. <\/span><span class=\"s2\"><strong><a href=\"https:\/\/www.arimetrics.com\/glosario-digital\/google-shopping\" target=\"_blank\" rel=\"noopener noreferrer\">Google Shopping<\/a> is more of a showcase since it does not sell, nor does it interfere in the economic transaction.<\/strong> <\/span><span class=\"s2\">It only makes a huge catalog of products available to the customer and <strong>helps them compare them and then direct them to the eCommerce website<\/strong>. <\/span><\/p>\n<h3><span class=\"s2\"><a href=\"https:\/\/www.elcorteingles.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>El Corte Ingl\u00e9s<\/strong><\/a>: <\/span><\/h3>\n<p><span class=\"s2\"><strong>The main Spanish shopping center has its own marketplace, which coexists with its eCommerce.<\/strong> <\/span><\/p>\n<p><span class=\"s2\">It has a solid platform, the same one with which its main competitors operate. <\/span><\/p>\n<p><span class=\"s2\">One of the particularities of El Corte Ingl\u00e9s is that it establishes a brand filter. It is not enough that a brand wants to offer its products in El Corte Ingl\u00e9s, but it must pass the approval of the business to obtain a place in its catalog.<\/span><\/p>\n<h3><span class=\"s2\"><strong>Ebay<\/strong>: <\/span><\/h3>\n<p><span class=\"s2\"><strong>It is the first marketplace to achieve worldwide fame.<\/strong> <\/span><span class=\"s2\">Here you can sell products, in addition to through the normal purchase and sale, <strong>through its auction system. <\/strong><\/span><\/p>\n<p><span class=\"s2\">This platform is the owner of PayPal, an online payment system that offers security to users when making the transaction. <\/span><\/p>\n<p><strong><span class=\"s2\">Ebay does not sell its own products, it only works with the products of other users or companies.<\/span><\/strong><\/p>\n<h3><span class=\"s2\"><strong>Etsy<\/strong>: <\/span><\/h3>\n<p><span class=\"s2\">This marketplace was born in New York in 2005 and it can be said that it is an online market, since it is <strong>mainly designed for people who sell artisanal products or artistic pieces. <\/strong><\/span> They support many small creators, designers, and illustrators so that they can sell their products, from jewelry to furniture.<\/p>\n<h3><span class=\"s2\"><strong>Rakuten:<\/strong><\/span><\/h3>\n<p>It is the largest e-commerce platform in Japan and was created in 1997 by Hiroshi Mikitani. Rakuten&#8217;s services are not dedicated to selling, but <strong>it is only an intermediary that puts buyers in contact with sellers.<\/strong><\/p>\n<h2>Frequently asked questions about Marketplace<\/h2>\n<div class=\"geo-faq-block\">\n<details class=\"geo-faq-item\">\n<summary>What is Marketplace?<\/summary>\n<p>Definition: A marketplace is a large online shopping center, where products from many brands are offered and in which you can find any product, anytime and from anywhere. Marketplaces work in a simple, effective and economical way. In the Arimetrics glossary it is placed in a digital marketing context to clarify its role, uses and practical implications.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What is Marketplace used for in digital marketing?<\/summary>\n<p>It is used to better analyse an action, tool, channel or behaviour related to acquisition, measurement, communication, sales or user experience. Its value depends on applying it to a concrete decision.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>How is Marketplace related to a digital strategy?<\/summary>\n<p>It is related to digital strategy when it affects objectives, data, content, technology, campaigns or conversion processes. That is why it should be reviewed together with the business context, not as an isolated term.<\/p>\n<\/details>\n<details class=\"geo-faq-item\">\n<summary>What should be considered when working with Marketplace?<\/summary>\n<p>It is advisable to review its definition, context, associated metrics, limitations and possible risks. It is also useful to validate whether the concept has a real impact on performance, user experience or decision-making.<\/p>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"DefinedTerm\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/marketplace#definedterm\",\n      \"name\": \"Marketplace\",\n      \"description\": \"Definition of Marketplace in the Arimetrics Digital Glossary.\",\n      \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"Arimetrics Digital Glossary\",\n        \"url\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/www.arimetrics.com\/en\/digital-glossary\/marketplace#faq\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is Marketplace?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Definition: A marketplace is a large online shopping center, where products from many brands are offered and in which you can find any product, anytime and from anywhere. 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