{"id":19848,"date":"2020-11-23T15:12:11","date_gmt":"2020-11-23T15:12:11","guid":{"rendered":"https:\/\/www.arimetrics.com\/glosario-digital\/amazons-choice"},"modified":"2025-07-12T11:59:39","modified_gmt":"2025-07-12T11:59:39","slug":"amazons-choice","status":"publish","type":"encyclopedia","link":"https:\/\/www.arimetrics.com\/en\/digital-glossary\/amazons-choice","title":{"rendered":"Amazon&#8217;s Choice"},"content":{"rendered":"<p><img decoding=\"async\" class=\"boxpad alignright wp-image-13866 size-full\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/11\/amazons_choice-1.jpg\" alt=\"Amazon's Choice\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/11\/amazons_choice-1.jpg 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2020\/11\/amazons_choice-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>Definition:<\/strong><\/p>\n<p><strong>Amazon&#8217;s Choice<\/strong> is a label that provides Amazon to highly rated products well because it is listed among the best-selling items in the search category performed<span style=\"font-size: 16px;\">, has very good opinions from buyers, has a competitive price, punctual deliveries and a low returns ratio. In this way, Amazon prioritizes the products it considers most relevant with the aim of improving the customer experience. <\/span><\/p>\n\n<h2><strong>How Amazon Chooses Products for Amazon&#8217;s Choice<\/strong><\/h2>\n<p>This program was initially launched to simplify voice searches on Alexa devices. So they could recommend this type of products ensuring their quality and price while having shipping a single day. Also, as a seller, keeping your products within this rating helps improve sales on Amazon.<\/p>\n<h2>Factors Affecting Amazon&#8217;s Choice<\/h2>\n<p>Here are some of the reasons <strong>why Amazon<\/strong> includes some items with the <strong>Amazon&#8217;s Choice<\/strong>label:<\/p>\n<ul>\n<li>The average customer rating. It is an important factor since this makes you more likely to be in this classification. In addition, it is always a fundamental value within the sale of products.<\/li>\n<li>Low return rate. If a product has a lower return rate than other similar products, you will be eligible for this label. That an item has few returns from customers is always favorable for sale.<\/li>\n<li>That it is recorded within the Prime sales. This indicates that it can be delivered immediately for free.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Definition: Amazon&#8217;s Choice is a label that provides Amazon to highly rated products well because it is listed among the best-selling items in the search category performed, has very good opinions from buyers, has a competitive price, punctual deliveries and a low returns ratio. In this way, Amazon prioritizes the products it considers most relevant [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"template":"","encyclopedia-tag":[280],"class_list":["post-19848","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-tag-amazon-en"],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia\/19848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/19"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=19848"}],"wp:term":[{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/encyclopedia-tag?post=19848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}