{"id":81683,"date":"2026-10-21T13:04:39","date_gmt":"2026-10-21T13:04:39","guid":{"rendered":"https:\/\/www.arimetrics.com\/?post_type=docs&p=81683"},"modified":"2026-10-21T19:45:52","modified_gmt":"2026-10-21T19:45:52","password":"","slug":"how-to-give-access-to-google-merchant-center","status":"publish","type":"docs","link":"https:\/\/www.arimetrics.com\/en\/tutorial\/how-to-give-access-to-google-merchant-center","title":{"rendered":"How to give access to Google Merchant Center"},"content":{"rendered":"\n

If an agency, consultant or member of your team needs to work with your products, feeds or Shopping campaigns, you can grant them access to Google Merchant Center<\/a> without sharing your Google Account password.<\/p>\n\n\n\n

Never share your password or two-step verification codes.<\/strong> Merchant Center lets you invite each person with their own Google Account and assign only the permissions they need.<\/p>\n\n\n\n

How to add a user to Google Merchant Center<\/h2>\n\n\n\n

1. Sign in to Merchant Center<\/h3>\n\n\n\n

Go to Google Merchant Center<\/a> and sign in with an account that has administrator access. If you manage more than one account, make sure you select the correct business before continuing.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

2. Open Access and services<\/h3>\n\n\n\n

In the Merchant Center menu, open Settings<\/strong> and select Access and services<\/strong>. Then open the People and access<\/strong> tab.<\/p>\n\n\n\n

3. Add the person<\/h3>\n\n\n\n

In the users section, click Add person<\/strong>. Enter the email address of the person you want to invite. The address must be linked to a Google Account, although it does not need to end in @gmail.com.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

4. Choose the access level<\/h3>\n\n\n\n

Select the permissions that match the work the person will carry out. The main access levels are:<\/p>\n\n\n\n

    \n
  • Admin:<\/strong> can manage the account and add, remove or edit users. Admins can also add or remove apps and stores.<\/li>\n
  • Standard:<\/strong> can view and edit most Merchant Center information, including products and general settings, but cannot manage users, link Google Ads accounts, enable programs or access all performance reports by default.<\/li>\n
  • Read-only:<\/strong> can view the available information without changing account settings or product data.<\/li>\n
  • Performance and insights:<\/strong> can work with custom reports and view performance dashboards.<\/li>\n
  • Email-only:<\/strong> receives the selected communications but cannot access the account.<\/li>\n<\/ul>\n\n\n\n

    For an agency that will manage products and analyse results, selecting Standard<\/strong> and Performance and insights<\/strong> is usually enough. Grant Admin<\/strong> access only when the agency also needs to manage users, apps, stores or Google Ads links. Always follow the principle of least privilege and expand access only when necessary.<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n

    5. Send the invitation<\/h3>\n\n\n\n

    Review the permissions and click Add user<\/strong>. Google will send an invitation by email. The access will remain marked as Pending<\/strong> until the person accepts it.<\/p>\n\n\n\n

    How to change or remove access<\/h2>\n\n\n\n

    Go back to Access and services > People and access<\/strong> and click Manage<\/strong> next to the relevant person. You can then change their access level or remove the user.<\/p>\n\n\n\n

    Before removing someone, check that your website verification is not associated with their account. If that person is listed as the verified website owner, removing them could cause you to lose verification and require another user to claim the website again.<\/p>\n\n\n\n

    Security recommendations<\/h2>\n\n\n\n
      \n
    • Do not share passwords or verification codes.<\/li>\n
    • Assign only the permissions that are strictly necessary.<\/li>\n
    • Keep at least one internal company administrator.<\/li>\n
    • Regularly review who still has access.<\/li>\n
    • Remove access when the collaboration ends.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      If an agency, consultant or member of your team needs to work with your products, feeds or Shopping campaigns, you can grant them access to Google Merchant Center without sharing your Google Account password. Never share your password or two-step verification codes. Merchant Center lets you invite each person with their own Google Account and […]<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[485],"doc_tag":[],"class_list":["post-81683","docs","type-docs","status-publish","hentry","doc_category-google-ads-en"],"year_month":"2026-11","word_count":467,"total_views":"59","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Javier Abad","author_nicename":"javier-abad","author_url":"https:\/\/www.arimetrics.com\/en\/blog\/author\/javier-abad"},"doc_category_info":[{"term_name":"Google Ads","term_url":"https:\/\/www.arimetrics.com\/en\/tutorials-category\/google-ads-en"}],"doc_tag_info":[],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs\/81683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/comments?post=81683"}],"version-history":[{"count":1,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs\/81683\/revisions"}],"predecessor-version":[{"id":81688,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs\/81683\/revisions\/81688"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=81683"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/doc_category?post=81683"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/doc_tag?post=81683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}