{"id":37066,"date":"2022-07-17T09:35:30","date_gmt":"2022-07-17T09:35:30","guid":{"rendered":"https:\/\/www.arimetrics.com\/tutorial\/how-to-install-matomo"},"modified":"2022-08-08T12:56:17","modified_gmt":"2022-08-08T12:56:17","password":"","slug":"install-matomo","status":"publish","type":"docs","link":"https:\/\/www.arimetrics.com\/en\/tutorial\/install-matomo","title":{"rendered":"How to install Matomo"},"content":{"rendered":"\n


Matomo<\/strong>, formerly known as Piwik, is today one of the most widespread web analytics tools, with more than one million installations. It is an OpenSource tool, with an important community of developers behind it, which guarantees its evolution in a world as changing as the online sector.<\/p>\n\n\n\n

Matomo <\/strong>has in its totally free version more than enough basic functionalities to address advanced measurement projects. It also has a marketplace with plugins, such as session recordings, measurement of forms, videos, etc. that allow an even more sophisticated measurement.<\/p>\n\n\n\n

Is Piwik the same as Matomo?<\/h2>\n\n\n\n

Basically yes. All there has been is a name change to put an end to the confusion between the old one. Piwik<\/strong>, supported by its open source community, and Piwik Pro, a private company to which the use of the brand was assigned Piwik Pro<\/strong>, but that dissociated itself from the open source project and embarked on its own route, developing already closed solutions, providing premium and on-premise services to companies and with products such as Piwik Pro Tag Manager.<\/p>\n\n\n\n

With this new name, the OpenSource version of Piwik is renamed Matomo<\/strong> (Honesty in Japanese), and continues the same route he undertook 10 years ago, which perfectly sums up his mission: “Create, as a community, the leading open source digital analytics platform, which gives the user total control of their data”<\/em>.<\/p>\n\n\n\n

If you didn’t know Piwik, or want to get an idea of what Matomo is like, you can try their demo on https:\/\/demo.matomo.org<\/a><\/p>\n\n\n\n

Installation: On server or in the cloud?<\/h2>\n\n\n\n

Matomo<\/a> provides an installable version<\/strong> on our own server, so that we can have full control of the tool and the data stored in it, since in no case do they go through third parties, guaranteeing the privacy of the data.<\/p>\n\n\n\n

There is, in turn, the possibility of contracting a cloud version<\/strong> with the company Innocraft, a cloud-hosted installation provided by the company. You can see the differences between Matomo On-Premise (the installable version) and the Cloud version here https:\/\/matomo.org\/pricing\/<\/a><\/p>\n\n\n\n

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In this tutorial we will see, step by step, how to install Matomo on our own server.<\/p>\n\n\n\n

How to install Matomo<\/h2>\n\n\n\n

Basic skills:<\/h3>\n\n\n\n

To follow this guide we assume that:<\/p>\n\n\n\n