{"id":34566,"date":"2022-04-24T22:00:46","date_gmt":"2022-04-24T22:00:46","guid":{"rendered":"https:\/\/www.arimetrics.com\/tutoriales\/how-to-view-bounce-rate-in-ga4"},"modified":"2022-08-08T10:53:41","modified_gmt":"2022-08-08T10:53:41","password":"","slug":"bounce-rate-google-analytics-ga4","status":"publish","type":"docs","link":"https:\/\/www.arimetrics.com\/en\/tutorial\/bounce-rate-google-analytics-ga4","title":{"rendered":"How to see bounce rate in Google Analytics – GA4"},"content":{"rendered":"\n

The bounce rate in Universal Analytics was defined as the percentage of users who arrive at a website and do not make any interaction before leaving. Until now it was one of the most used metrics to assess user interaction. A bounced user has a session duration of 0 seconds, according to the Universal Analytics model.<\/p>\n\n\n\n

The bounce rate in GA4<\/h2>\n\n\n\n

The bounce rate already exists in Google Analytics 4<\/strong> as of July 2022. It corresponds to the inverse of sessions with interaction.<\/p>\n\n\n\n

We could say that these metrics are the inverse of the bounce rate. Before we looked at the users who did not interact and now we look at those who do.<\/p>\n\n\n\n

How to view bounce rate<\/h2>\n\n\n\n

In Google Analytics 4 we can see Bounce Rate it by customizing the default reports, such as through scans.<\/p>\n\n\n\n

View bounce in Default Reports<\/h3>\n\n\n\n

Bounce rate is a metric that we can add to existing reports.<\/p>\n\n\n\n

We can see, below, how to add it to the report of pages and screens. We will have to click on the pencil that appears in the upper right<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Then, in the right side menu of customize report, we select metrics<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We select Add metric in the menu that is displayed<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Finally, select the metric “Bounce rate” and press the “Apply” button<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

After these steps we will see that the last column of our report already contains the data of “Bounce rate”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

View bounce in Exploration Reports<\/h3>\n\n\n\n

To do this we create a new report (exploration)<\/p>\n\n\n\n

  1. Click Explore<\/li>
  2. Blank scan
    \"Explore

    <\/li>
  3. Add in the left column (variables) dimension “Page path + query strikc”<\/strong><\/li>
  4. Add Metrics “Sessions”,<\/strong> and “Bounce Rate”<\/strong><\/li>
  5. Add in “Tab Settings”, in Rows “Page Path + query string”<\/strong><\/li>
  6. Add in “Values” “Sesions”,<\/strong> amd “Bounce Rate”<\/strong><\/li><\/ol>\n\n\n\n
    \"Bounce<\/figure>\n\n\n\n

    With this we will obtain a report in which we can measure the user bounce rate, that is, the percentage of users who have not interacted with the website.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The bounce rate in Universal Analytics was defined as the percentage of users who arrive at a website and do not make any interaction before leaving. Until now it was one of the most used metrics to assess user interaction. A bounced user has a session duration of 0 seconds, according to the Universal Analytics […]<\/p>\n","protected":false},"author":6,"featured_media":37166,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[486],"doc_tag":[],"class_list":["post-34566","docs","type-docs","status-publish","has-post-thumbnail","hentry","doc_category-google-analytics-ga4"],"year_month":"2026-05","word_count":312,"total_views":"1035","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Daniel Urrutia","author_nicename":"daniel","author_url":"https:\/\/www.arimetrics.com\/en\/blog\/author\/daniel"},"doc_category_info":[{"term_name":"Google Analytics GA4","term_url":"https:\/\/www.arimetrics.com\/en\/tutorials-category\/google-analytics-ga4"}],"doc_tag_info":[],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs\/34566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/comments?post=34566"}],"version-history":[{"count":0,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs\/34566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media\/37166"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=34566"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/doc_category?post=34566"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/doc_tag?post=34566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}