{"id":34558,"date":"2022-04-30T11:25:33","date_gmt":"2022-04-30T11:25:33","guid":{"rendered":"https:\/\/www.arimetrics.com\/tutoriales\/how-to-exclude-referral-traffic-in-google-analytics-ga4"},"modified":"2022-08-23T07:53:37","modified_gmt":"2022-08-23T07:53:37","password":"","slug":"how-to-exclude-referral-traffic-in-google-analytics-ga4","status":"publish","type":"docs","link":"https:\/\/www.arimetrics.com\/en\/tutorial\/how-to-exclude-referral-traffic-in-google-analytics-ga4","title":{"rendered":"How to exclude referral traffic in Google Analytics GA4"},"content":{"rendered":"\n<p>Referral traffic is traffic from other websites that Google identifies and classifies as &#8220;Referral&#8221;.<\/p>\n\n\n\n<p>The analysis of this traffic allows to perform an analysis of which sites bring visits to the web and what quality it has in terms of interaction and conversion.<\/p>\n\n\n\n<p>However, it is common for this traffic to be distorted in cases such as the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Self-reference: due to configuration problems, internal labeling or cookies, Google Analytics identifies our own page as a source<\/li><li>Payment gateways: when in the payment process the user is sent to an external payment gateway and returns, if that gateway is not excluded as a reference, the original source will be overwritten with the payment gateway and the traceability of the original source and the possibility of attributing it correctly will be lost.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Access to More Tagging Settings<\/h2>\n\n\n\n<p>Steps<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Go to <strong>Admin<\/strong><\/li><li>Select <strong>Data Streams<\/strong> on the right column<br><br><br><img decoding=\"async\" width=\"800\" height=\"638\" class=\"wp-image-36706\" style=\"width: 800px;\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/exclude-referral-ga4-data-streams-2.png\" alt=\"Exclude Referrals GA4\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/exclude-referral-ga4-data-streams-2.png 1701w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/exclude-referral-ga4-data-streams-2-300x239.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/exclude-referral-ga4-data-streams-2-1024x817.png 1024w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/exclude-referral-ga4-data-streams-2-768x613.png 768w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/exclude-referral-ga4-data-streams-2-1536x1225.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br><\/li><li>Select <strong>Data Stream<\/strong><br><img decoding=\"async\" width=\"800\" height=\"139\" class=\"wp-image-36708\" style=\"width: 800px;\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/select-data-stream-exclude-referral-1.png\" alt=\"Select Data Stream\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/select-data-stream-exclude-referral-1.png 1591w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/select-data-stream-exclude-referral-1-300x52.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/select-data-stream-exclude-referral-1-1024x178.png 1024w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/select-data-stream-exclude-referral-1-768x134.png 768w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/05\/select-data-stream-exclude-referral-1-1536x267.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br><\/li><li>Go to <strong>Configure Tag Settings<\/strong><br><br><img decoding=\"async\" width=\"800\" height=\"525\" class=\"wp-image-38923\" style=\"width: 800px;\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/configure-tag-settings.png\" alt=\"Configure Tag Settings\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/configure-tag-settings.png 1850w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/configure-tag-settings-300x197.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/configure-tag-settings-1200x787.png 1200w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/configure-tag-settings-768x504.png 768w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/configure-tag-settings-1536x1008.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li><li>Click on Show All<br><img decoding=\"async\" width=\"700\" height=\"505\" class=\"wp-image-38926\" style=\"width: 700px;\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/show_all.png\" alt=\"\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/show_all.png 1150w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/show_all-300x217.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/show_all-768x554.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br><\/li><li>Go to<strong> List unwanted refererrals<\/strong><br><img decoding=\"async\" width=\"700\" height=\"547\" class=\"wp-image-38928\" style=\"width: 700px;\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/list_unwanted_referrals.png\" alt=\"List Unwanted Referrals\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/list_unwanted_referrals.png 1138w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/list_unwanted_referrals-300x235.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/04\/list_unwanted_referrals-768x601.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br><br><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: Exclude referral traffic<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Exclude auto-referral traffic<\/h3>\n\n\n\n<p>We will enter our domain (without www)  -&gt; Save<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/remove-autoreferral-1-1024x289.png\" alt=\"\" class=\"wp-image-36720\" width=\"800\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/remove-autoreferral-1-1024x289.png 1024w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/remove-autoreferral-1-300x85.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/remove-autoreferral-1-768x217.png 768w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/remove-autoreferral-1-1536x433.png 1536w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/remove-autoreferral-1.png 1889w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Exclude payment gateways<\/h3>\n\n\n\n<p>We will introduce the payment gateways to exclude:<\/p>\n\n\n\n<p> -&gt; Add condition -&gt; Gateway to Exclude -&gt; Save<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/referral-exclusion-1024x367.png\" alt=\"\" class=\"wp-image-36718\" width=\"800\" srcset=\"https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/referral-exclusion-1024x367.png 1024w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/referral-exclusion-300x108.png 300w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/referral-exclusion-768x275.png 768w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/referral-exclusion-1536x551.png 1536w, https:\/\/www.arimetrics.com\/wp-content\/uploads\/2022\/07\/referral-exclusion.png 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Referral traffic is traffic from other websites that Google identifies and classifies as &#8220;Referral&#8221;. The analysis of this traffic allows to perform an analysis of which sites bring visits to the web and what quality it has in terms of interaction and conversion. However, it is common for this traffic to be distorted in cases [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[486],"doc_tag":[],"class_list":["post-34558","docs","type-docs","status-publish","hentry","doc_category-google-analytics-ga4"],"year_month":"2026-07","word_count":199,"total_views":"1170","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Daniel Urrutia","author_nicename":"daniel","author_url":"https:\/\/www.arimetrics.com\/en\/blog\/author\/daniel"},"doc_category_info":[{"term_name":"Google Analytics GA4","term_url":"https:\/\/www.arimetrics.com\/en\/tutorials-category\/google-analytics-ga4"}],"doc_tag_info":[],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs\/34558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/comments?post=34558"}],"version-history":[{"count":0,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/docs\/34558\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/media?parent=34558"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/doc_category?post=34558"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.arimetrics.com\/en\/wp-json\/wp\/v2\/doc_tag?post=34558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}