Performance Marketing Agency
Performance Marketing Consulting Service
Performance Marketing or Results Marketing consists of adopting a digital strategy oriented to specific objectives. This strategy includes actions such as:
We help you understand your business
Currently in practically all sectors there is a high level of competition, which work a single acquisition channel is not enough, when competitors are working all of them. Google Ads campaigns, organic traffic capture efforts both in Google (SEO) and in Social Networks, must probably be complemented with campaigns in other channels such as Social Ads, RTB, etc.
Our Performance methodology
Our results-oriented work methodology is based on a correct identification of objectives and KPIs to adopt the most appropriate marketing actions for the project.
Definition of Objectives, KPIs and channels
- We analyze the general objectives of the business.
- We define key performance indicators (KPIs) and create an analysis framework.
- We identify the channels on which action can be taken to achieve these objectives.
Channel design and flow forecasting
- We analyze the history of each channel in actions carried out.
- We assign probabilities and estimates of CPC and acquisition of each channel.
- We estimate conversion data based on market and sectoral studies.
Channel setup and experimentation
- We implement campaigns and strategies to attract traffic.
- Design of Email Marketing campaigns, SEM, positioning and Social Media strategy.
- Implementation of testing and experimentation programs.
Analysis, optimization and reallocation of budgets
- We perform a multichannel analysis and definition of attribution models.
- We create dashboards and data visualizations with Business Intelligence tools.
- We reallocate budgets to the most profitable channels to achieve scalable results over time.
"What is not defined cannot be measured. What is not measured cannot be improved. What is not improved, is always degraded"