Migrating to Google Analytics 4
Universal Analytics will stop working in July 2023. We implement advanced GA4 measurements so that your digital strategy is not affected or you lose any history.
Experts in GA4
Now that Google Analytics forces us to migrate from Universal Analytics to GA4, it’s time to review the measurement strategy of any business.
This is, in addition to an inconvenience for all users accustomed to working with Universal Analtyics, a great opportunity for improvement.
It is time, not to migrate, but to have an advanced measurement, focused on the customer journey, and prepared for the disappearance of Cookies.
How to do a GA4 deployment
The objective is not to transfer an old measurement to the new system, with the same structure, but to make the most of the functionalities that GA4 offers. We design a measurement strategy adapted to each business model.
Things to consider
In Arimetrics we take care of the migration to Google Analytics 4, from the definition of kpis, categorization of events and requirements of the dataLayer to the implementation with Google Tag Manager.