What is Damping Factor

Damping FactorDefinition:

The Damping factor has a double meaning. A first meaning is a way to measure the sound quality of an audio amplifier. The second is a loss of link juice or authority of a website versus page rank.

What is Damping Factor?

The Damping Factor is a term that has great importance in marketing, more specifically in SEO. It is the loss of link juice that occurs when from one website is linked to another, as well as the successive losses that accumulate as links are chained between different websites.

It is very closely linked to link building strategies. In Google there is the backlinking or links of a website with a greater authority in search engines. It is considered an important factor that helps to position better but in the event that there are more intermediaries the positive impact will be less. In other words, it is the loss of traffic that occurs due to creating connection between links from different pages of low quality.

The damping factor is considered useful as a way to quantify the difference that exists from receiving backlinks to a website and as a way to generate more or less productive positioning strategies.

What is damping factor for?

It is a way to quantify the loss of authority or link juice. In this way, the lower the link juice, the less authority the website will have over the web positioning.

It is a mechanism that allows you to determine which are the most convenient backlinks for strategies and which are not. This accumulates high quality URLs and will be better for the link juice and at the same time, better for the level of authority, which will make you stand out in searches.

Specialists can work on a strategy, based on this knowledge, and establish new plans to see which websites are more convenient to achieve links or create a network of links that provide a greater or lesser measure of linkjuice.

In short, nowadays the authority of domains on the internet is vital to grow in SEO and climb positions in the SERP, and this term helps to know which links are more or less beneficial.

How is the Damping Factor calculated?

The first thing is to understand Google’s algorithm, it calculates its parameters to sort the SERPs’s.

In a study from Stanford University, a series of documents were included to the web with the aim of being able to measure the relevance of the links or citations included, taking into account the approximation or level of the same to determine its importance or quality.

With this it was possible to observe that the Page Rank did not count the pages linked in the same way, but calculated them differently according to their level. It also took into account the number of links contained in that page.

In this sense, the damping factor is between 0 and 1. It is measured as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

PR(A) is the ranking of the page to be evaluated.

d is the damping factor.

Tn is the quality of the link cited.

C is the number of links in total on that page.